Video Spotlight
Integrate's Audience Analytics (2:32)
Audience Analysis
Plan media buys and make campaign collaboration decisions based on in-depth audience analysis, insightful consumer data and Seller performance reports. Integrate’s diagnostic tools deconstruct consumer information by location, demographics, behaviors and purchasing patterns.
Insight
Third-party partners supply Integrate with consumer data points unique to encrypted email addresses, which the Audience Analysis tool organizes into categories pertinent to media buying:
- Demographic – age, income, household composition
- Geographic – residence and work locations
- Behavioral – detailed spending analysis across 50 verticals
- Attitudinal – interests, hobbies, travel, sports and more
- Purchaser Score – super, good, moderate or light buyer
Targeting
Secure campaign fulfillment from the publishers most adept in reaching a targeted audience.
- Compare Seller audiences to national averages
- Load existing client data to discover which Sellers are marketing to your prime audience
- Target campaigns based on a combination of demographic and behavioral data
- Nurture current customer relationships or expand reach into other audience segments
Engagement
Leverage consumer data to implement a full-scope, consumer-oriented and precise marketing strategy.
- Align your marketing strategies with the interests and lifestyles of your target audience
- Initiate and maintain ongoing consumer-brand conversation
- Personalize campaign assets to match audience characteristics
- Capitalize on viral brand acceptance generated by social media users
- Ensure optimal display placements based on consumer targeting information
- Implement focused campaigns to produce outstanding ROI
