Campaign Types

Cost per Install (CPI)

Generate mobile application installs with a performance-based, easily optimized Cost per Install (CPI) campaign. Integrate tailors mobile campaigns to fit your marketing strategy, providing analytical and optimization tools, real-time tracking and reporting, unmatched quality assurances and expansive fulfillment opportunities.

Implement a CPI campaign to reach consumers on the move, across the entire mobile landscape.

Marketing Methods

  • SMS
  • Mobile display
  • Search
  • Rich media
  • Video
  • In-game / in-app ads

Targeting

Develop custom targeting to reach a specific audience based on campaign goals:

  • Geographic location – area code, zip code, DMA, GPS location
  • Behavioral – browsing habits, interests, music preferences, hobbies, etc.
  • Carrier – worldwide with Verizon, T-Mobile, AT&T, etc.
  • Device – target a specific model or group of devices (e.g. iPhone, Droid, Blackberry, all 3G devices)
  • Operating system – iOS, Android, Palm, RIM, Windows, etc.

Reach

Access a Seller base comprising nearly 100% of the mobile market – over two hundred direct Sellers specialize in mobile advertising. Integrate’s top eight mobile Sellers alone provide:

  • Monthly reach of over 128 million total unique mobile phone subscribers (users) in the US
  • Over 14.5 billion impressions served monthly
  • Nearly 100% combined penetration of iOS and Android markets
  • 3 million+ new users monthly

Mobile Tracking

Use Integrate’s Software Development Kit (SDK) or Server-to-Server tracking to access the transparency necessary to continually optimize and safeguard against fraudulent activity. Integrate’s tracking:

  • Verifies actions across the mobile web on iOS, in-app, and in-game traffic
  • Accommodates any type of identification formats (e.g. UDID, open format, MAC address)
  • Isolates unique vs. multiple actions, clicks, installs, etc.
  • Blocks actions generated via proxy servers
  • Identifies and removes bot-initiated actions

Step Pixels

Track one or more additional conversions past initial app install – step pixels continue tracking consumers after they install your mobile app to evaluate engagement and maximize conversion potential.

  • Gauge the attractiveness of specific app features
  • Track how many installs become paid customers
  • Track other specified post-install actions
  • Optimize campaigns based on a full-scope marketing strategy involving multiple engagement opportunities

Reporting

Accurate, real-time reporting enables continuous CPI campaign optimization. Create custom filters and groups to sort your data. Access up-to-date install stats by:

  • Seller
  • SubID
  • Creative
  • Location
  • Payment status