Cost per Mille (CPM)
Increase brand awareness with a Cost per Mille (CPM) campaign. Branding efforts can be an integral component of any marketing strategy. The traditional CPM model converges with new technologies to increase performance, scalability and measurability for your branding strategies.
Marketing Types
Online
- Contextual
- Display
- Email - Standard
- Email - Newsletter
Mobile
- Mobile Display
Real-time Bidding
Integrate uses real-time bidding technology to offer a Dynamic CPM (dCPM) pricing model. Dynamic CPM allows you to bid the actual real market value of each impression. This intelligent technology provides greater traffic at a reduced cost.
- Set your desired cost per acquisition goal and designate your target audience
- Allow technology to evaluate and bid the real-time value for each impression
- Win the most valuable impressions for your campaigns while conserving budget on less coveted inventory
Buy with Ease
- Our demand-side platform delivers expansive, efficient reach combining the largest ad exchanges in the industry into a single marketplace.
- Execute display media buys across multiple exchanges with ease
- Obtain access to more inventory with less effort
- Set budget by impression or campaign
Select your Audience
Integrate provides vast fulfillment opportunities via 50,000 websites. Plan buys according to specific placements – from high-profile to remnant sites – or specific audiences based on:
- Geographic location
- Age
- Gender
- Income
- And 100+ behavioral characteristics
Optimize your Efforts
New CPM advertising technologies deliver increased transparency not previously available with this model.
- Target performance-based goals to ensure maximum return on investment
- Track the effective cost per acquisition (eCPA) for your campaigns to confirm that your branding dollars meet your ROI goals
- Gain insight into converting behaviors and non-converting audiences
Sign-up now to create your first CPM campaign on Integrate!
