Actionable Lead Data

Even though marketers understand the importance of high quality data, validation often only occurs once leads get into marketing automation. Databases are typically plagued with poor quality, insufficient and duplicate lead data that hampers follow-up activities and makes it difficult to convert newly generated leads into opportunities and revenue.

Integrate’s Demand Orchestration Software includes a multi-stage data integrity process that ensures lead data is accurate, complete and marketable before it enters your marketing automation platform (MAP) or CRM. Demand gen doesn't have to pay for unqualified leads and marketing ops doesn't have bad data clogging up their systems. That's what we call a win-win outcome.

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Data Validation

Instant data validation controls eliminate manual data scrubbing and prevent invalid data from ever reaching your database. Based on your defined lead criteria, Integrate’s software:

  • Verifies valid email addresses and physical addresses, as well as working telephone numbers
  • Ensures lead data meets your campaign parameters (e.g., job titles, roles, industries, geographies, etc.)
  • Filters out duplicates leads that providers have previously generated

Learn how Integrate can stop dirty data from getting into your systems.


Data Enhancement

Integrate offers additional lead intelligence to help you engage and move prospects through your pipeline faster. Append leads with more than 150 firmographic, social and contact data points, enabling more precise nurturing and informed follow-up.

Sample data points include:

  • Company Data – Headquarter address, employee count, annual revenue, SIC code
  • Contact Data – Title, job function, phone number, location
  • Social Data – LinkedIn profile URL, LinkedIn description, Twitter handle, Twitter bio

Start getting the data you need to create new opportunities faster.

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Surge Scoring

Surge Scoring identifies contacts from companies that are demonstrating a high level of activity over the last 30 days with content relevant to your business. Content consumption among 300 million companies is monitored on 2800+ topics across 3000 websites.

Surge-scoring data is used to:

  • Indicate buying intent
  • Prioritize leads for follow-up
  • Augment lead scoring
  • Determine best nurture paths
  • Create customized content & email campaigns

Data Standardization

Integrate's software standardizes newly acquired lead data to match your internal database fields and then injects leads directly into your MAP or CRM within minutes of origination. Automated data standardization:

  • Saves precious team resources by eliminating manual data formatting
  • Allows uniform data to move seamlessly between systems
  • Ensures marketing and sales can quickly follow-up on potential new opportunities.

 Learn how easy it can be to get lead data into your systems.

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