Even though marketers understand the importance of high quality data, validation often only occurs once leads get into marketing automation. Databases are typically plagued with poor quality, insufficient and duplicate lead data that hampers follow-up activities and makes it difficult to convert newly generated leads into opportunities and revenue.
Integrate’s Demand Orchestration Software includes a multi-stage data integrity process that ensures lead data is accurate, complete and marketable before it enters your marketing automation platform (MAP) or CRM. Demand gen doesn't have to pay for unqualified leads and marketing ops doesn't have bad data clogging up their systems. That's what we call a win-win outcome.
Instant data validation controls eliminate manual data scrubbing and prevent invalid data from ever reaching your database. Based on your defined lead criteria, Integrate’s software:
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Integrate offers additional lead intelligence to help you engage and move prospects through your pipeline faster. Append leads with more than 150 firmographic, social and contact data points, enabling more precise nurturing and informed follow-up.
Sample data points include:
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Surge Scoring identifies contacts from companies that are demonstrating a high level of activity over the last 30 days with content relevant to your business. Content consumption among 300 million companies is monitored on 2800+ topics across 3000 websites.
Surge-scoring data is used to:
Integrate's software standardizes newly acquired lead data to match your internal database fields and then injects leads directly into your MAP or CRM within minutes of origination. Automated data standardization:
Learn how easy it can be to get lead data into your systems.