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RESOURCES FOR DEMAND MARKETERS

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DEMAND GENERATION & CUSTOMER ACQUISITION

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THE MISERY OF MANUAL DEMAND MARKETING (INFOGRAPHIC)

Understand how these 14 manual demand generation marketing steps are slowing your organization down.

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FIVE9 INCREASES PIPELINE VALUE WITH INTEGRATE (CUSTOMER STORY)

Learn how marketing innovator Five9 transformed its demand engine with Integrate's demand generation software.

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FOLLOW THE MONEY: HOW TO GENERATE LEADS EFFECTIVELY (WHITEPAPER)

Learn how to automate lead generation so you can overcome common lead gen challenges and acquire more customers.

DATA & ANALYTICS

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INTEGRATE INDICES: DATA QUALITY FOR B2B TECH INDUSTRY (REPORT)

Understand the exact causes of poor lead and data quality for B2B tech marketers in this data quality index report.

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ESSENTIAL GUIDE TO PROSPECT DATA QUALITY (EBOOK)

Learn how to improve lead and data quality before new prospect data is sent to your marketing automation system or sales team. 

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CAUSES & CONSEQUENCES OF DIRTY DATA (INFOGRAPHIC)

Learn why marketers are faced with poor lead quality and the consequences all this dirty data has on marketing organizations. 

MARKETING TECH & INTEGRATIONS

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MARKETING TECHNOLOGY BLUEPRINT (WORKBOOK)

Illustrate your marketing tech stack to drive your martech strategy and make smarter marketing decisions.

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ESSENTIAL GUIDE TO INTEGRATED MARKETING SYSTEMS (WHITEPAPER)

Follow this three-step process to connect your marketing tech so data can flow seamlessly between systems.

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MAKE THIRD-PARTY DATA PART OF ORACLE ELOQUA (WEBCAST)

Discover how DocuSign cut cost per opportunity in half by connecting third-party data directly with its Oracle Marketing Cloud.

MODERN MARKETING TIPS & MEDIA TACTICS

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CALL IT A COMEBACK: OUTBOUND TAKES ON INBOUND MARKETING (BLOG)

Learn how to leverage both outbound and inbound marketing channels for your demand generation strategy.

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LIFE OF A MEDIA COMPANY EXECUTIVE (VIDEO)

Check out these challenges media companies face in today's digital world. Can you relate?

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MAKING MEDIA PART OF YOUR MARKETING TECH STACK (WHITEPAPER)

Learn how marketers are winning big by connecting third-party media sources to their core marketing systems.