What is Integrate?
Integrate is the first advertising technology provider that empowers media buyers to plan, launch, analyze, and optimize marketing campaigns across performance, digital and traditional media. Integrate’s AdHQ offers buyers and sellers an end-to-end solution that supports the entire lifecycle of paid media campaigns in one intuitive dashboard.
Who uses Integrate?
Integrate is used by two sets of companies: businesses that want to reach new customers (Buyers) and marketing companies that are skilled at circulating advertisements in order to generate new customers (Sellers). Both sides represent B2B and B2C companies in more than 65 verticals in both online and offline channels.
How many companies use Integrate?
Thousands of companies use Integrate. We serve Buyers and Sellers of all sizes from more than 120 B2B and B2C verticals.
Can anyone join Integrate?
Any company can apply to Integrate. All companies go through an approval process.
What campaign types does Integrate support?
Cost-per-Inbound-Call, Cost-per-Acquisition, Cost-per-Lead, Live Transfer, Cost-per-Click, Cost-per-Fan, Cost-per-Mille, Cost-per-Install and Cost-per-Sale
What marketing methods are available on Integrate?
Co-Reg, Contextual, Display, Email, SEM, SEO, Social Media, Offline Surveys, Whitepapers, Billboards, Call Verified, Print, Radio, Telemarketing, Television and Mobile
What mobile marketing channels are available through Integrate?
You can find Sellers that offer nearly every type of mobile marketing channel. This includes traditional methods such as SMS, mobile search and display. It also encompasses more cutting edge methods like idle screen solutions, custom application development and interactive gaming ads.
Who are Integrate’s competitors?
While there are many other companies that specialize in some of our services, there is no other company that combines all of our offerings in one system.
Why is Integrate so valuable to its customers?
Integrate enables one person to do the job of many. The platform enables Buyers to manage all of their marketing efforts with one system and it gives Sellers access to a steady stream of new business. It is a one-stop shop for all marketing needs.
How is Integrate different from an ad network?
Integrate differs from ad networks and affiliate networks in several ways. First, Integrate is a marketplace. Through us, Buyers and Sellers are able to directly negotiate campaign details. Second, we invest our own resources to provide a standard for quality for all results that are passed through our system. This improves conversion ratios for our Buyers and provides a higher level of demand and profitability for our Sellers. Finally, we provide access to both online and offline methods of advertising enabling our partners to manage all of their campaigns through one dashboard. Most ad networks work only in the online space and often offer only a Cost per Impression or Cost per Click basis. We believe that with today's marketing methods, a client should have options to the pricing models that best suit their needs.
Why does Integrate use "Buyer" and "Seller" instead of more traditional terms?
Integrate makes performance marketing accessible to everyone, regardless of their level of marketing savvy. Simplified terminology helps business owners with any level of expertise understand how Integrate’s technology can help them acquire new customers.
What is semi-transparency?
Semi-transparency is a feature unique to Integrate that allows Buyers and Sellers to review one another’s vital business data, including credit and trade reference reports, before making an informed decision regarding collaboration. They communicate directly through Integrate's messaging center.
What is the difference between Call Verified and Phone Verification?
Call Verified is a marketing method whereby Sellers will utilize their call centers to contact leads in order to verify their data and interest level prior to passing the leads to the Buyer. Phone Verification is a service offered by Integrate in which an Integrate representative will call in order to screen out any invalid contact information. This service can be applied to 100% of the leads delivered for a campaign or 20% of the leads in order to spot check for quality.
How do I get my company listed as a featured partner on your website?
When creating your Integrate Buyer or Seller account, check the box at the bottom of Step One authorizing Integrate to feature your company logo on Integrate.com. Once approved, your logo will be placed into rotation on our Partners page.
My company specializes in a vertical that is not on your list. Is there any way to get it added?
Contact an Integrate Product Specialist or our Account Support team. We will review and add your vertical and build a fulfillment channel to address your needs.
My company will not allow me to agree to any terms & conditions. Can I still do business with Integrate?
The Integrate marketplace is a unique entity from anything you already have terms for. Given this, we require our Terms to be used. Redlines can sometimes be accepted upon review. Terms unique to either a Buyer or a Seller from either party can be addressed with each Buyer or Seller as Integrate allows direct contact between both parties.
Can I make special conditions with the Sellers/Buyers that I am working with regarding terms, campaign criteria, etc?
Yes, Buyer and Sellers often agree to their own conditions through our messaging feature and through the implementation of a Mandatory Seller Agreement.
What is a Mandatory Seller Agreement?
This is an agreement (otherwise known as an MSA) loaded by the Buyer that informs Seller of additional terms and conditions regarding campaign implementation, compliance, etc. Buyers can upload an MSA for each campaign, and Sellers are required to abide by the agreement if they choose to run the campaign.
How do I know that I am not already working with Integrate partners directly?
At any point in time you can provide a list of companies you would like to be excluded from matching to your profile or added to your favorites list.
Can I give Integrate a list of companies that I do not want to work with and have those companies blocked from communicating with me?
Yes, certain companies can be blocked from being able to interact with you or even see your campaigns. You can even publish your campaigns as private, so only Sellers that you request to work with will have the ability to view them.
Is there anyone that can teach me how to use my Integrate account?
Yes, Integrate has corporate trainers as well as a large Account Support team. Upon creating your account, we will schedule a demo with you to guide you through the system. From there, a Product Specialist, who is an expert at working with clients in your vertical, will be assigned to your account. We will continue to provide ongoing education as long as you need it.
What will my Product Specialist do for me and what will I need to do myself?
Your Product Specialist will help you to create a customized plan for campaign management. You are also assigned an Account Support Representative who can assist you with many of the day to day account operations while you learn how to use and navigate the marketplace. We are here to serve you in whatever way you need us.
How often should I log into my account?
It depends on how active you choose to be. We encourage partners who are looking to be aggressive in their marketing efforts to log into their account daily. Most clients find that Integrate’s streamlined processes cut down on their daily campaign maintenance activities.
Are there benefits for referring other companies to Integrate?
Integrate offers a lifetime referral bonus of 5% of monthly generated profit on any Buyer account referred through your Integrate referral link.
Does Integrate have any testimonials or case studies that I can see?
Integrate has multiple case studies published on our site. Please check under our Resources tab to view the success that our partners have had using our platform.
How do I sign up?
Please follow the link to our Join Page
. The account creation process is very simple.
What does the new account approval process entail?
The approval process gathers information to ensure that any new accounts are established and reliable. We use industry references and extensive background checks to validate the company and verify quality and reliability. Also, we screen potential companies for legal compliance in their relevant fields to ensure that everyone in the marketplace is compliant and does not partake in fraud.
What sources does Integrate use to ensure that everyone in the marketplace is qualified and reliable?
We use an extensive collection of sources to ensure everyone is qualified and reliable. We ask for references on both the Buyer and Seller sides. We reference the Better Business Bureau and the Secretary of State registries among many other industry related websites and press releases.
What steps are taken after references are provided and feedback is received?
Once we hear from references, we will notify you on the status of your account. We may ask for alternative references and any other required information. However, if we feel you should be approved, we will let you know right away. Any additional information that you can provide from a third party is always helpful.
What can I do to speed up my approval process?
When signing up, please be sure to supply references as soon as possible. Approval time greatly depends upon the responsiveness of your references. Feel free to notify your references to expect contact from the Integrate team. Also, if you have any media kits or press releases that are applicable to you and your company, please feel free to send those in as well.
How will I be notified when my account is approved?
You should receive an email notification when your account is approved. Please feel free to email firstname.lastname@example.org with any questions.
If my account is not approved can I follow up and re-apply at a future time?
The Integrate team will let you know if we are putting your account on file to review at a later date, when your company can provide the needed references/materials to move forward with approval.
Can I cancel my account?
Partners may cancel at anytime. Integrate does not require you to sign any long-term, contracts. We do require Buyers to give a standard 48 hour cancellation notice for any active campaigns, to allow Sellers sufficient notice to terminate their marketing efforts.
Can I be both a Buyer and a Seller?
Integrate has no restrictions on having both a Buyer and Seller account. Simply create a Buyer account and a Seller account and you'll have access to start creating and promoting marketing campaigns. This is perfect for networks and others business models that have the need for both.
Do I have to have two separate accounts to do this?
Yes, you do have to have two separate accounts. But we will have your Buyer and Seller accounts linked so that you never get matched with your own campaigns.
Why can’t my brand new company join the marketplace?
It may be that your brand new company simply cannot join the marketplace at this time. We take great measures to ensure companies are established and have a history of being quality media partners and reliable advertisers. If you are not approved because you're brand new company, please continue your efforts in the industry and re-apply when you are more established.
How much does it cost to use Integrate?
Integrate does not charge a sign up fee or a monthly fee of any kind
What is the minimum financial commitment a company must make to use Integrate?
The only requirement to participate is that any marketing campaign you run must be for at least 50 conversions. Your financial commitment will depend on the payout for your campaign.
How does Integrate make money?
Integrate shares 70% to 95% of the Buyer’s payout with Sellers in the marketplace. The rev share percentage depends on a number of factors, including expected volume, quality of the Seller, and industry competition. Any adjustments made to the Buyer’s set price or the Seller’s payout are automatically reflected for the opposite side with the proper rev share amount included.Please feel free to ask your representative if you have any further questions on these matters or email support
. Also note that there are additional value added options that Buyers can opt into which carry additional fees.
What is a Buyer?
A Buyer is an agency or merchant that wants to create marketing campaigns in order to promote their company or acquire new customers for their business.
If my company doesn’t have a website, can I still use Integrate to help my business?
Yes. Even if you do not have a website, you can still run CPL, CPIC and Live Transfer campaigns on Integrate.
Are the leads from Integrate exclusive?
The Integrate marketplace is designed to promote exclusivity. Every lead is generated in real-time for your specific campaign. We also scrub for duplicate leads and do not allow them into the system. There are, however, cases where Buyers request non-exclusive leads. Integrate allows Sellers to cater to those campaigns as well.
What types of companies are allowed to advertise on Integrate?
All types of companies can run marketing campaigns on Integrate. We cater to more than 120 B2B and B2C verticals. We serve advertisers of all sizes.
I don’t have time to manage an account. Can Integrate do this for me?
Your Integrate Product Specialist and Account Support Representative can manage your account for you. We will create a Managed Account Agreement so that we are fully aware of all guidelines that need to be followed regarding your campaign management.
How is fraud prevented?
Integrate has the most comprehensive quality control system in the industry. All leads pass through a multi-step verification process to filter out invalid data. IP addresses are tracked to ensure proper submission. We track accurate lead counts and prevent posting of duplicate leads. Our 12-point scoring system protects publishers and advertisers from every known type of fraud including false proxies, form stuffing, invalid clicks, and inappropriate referral sites. System algorithms monitor activity and immediately alert Quality Assurance managers in the event of potentially fraudulent behavior. We obtain voice files on all call based campaigns.
How do I know which Sellers are the best?
Integrate has a rating system that highlights a Seller’s performance on various key points. This will give you the ability to determine which Sellers will best fit your company’s needs.
How can I make changes to a campaign?
Changes to your campaigns can be made in the My Campaigns section of your Dashboard. Just click on the campaign name from this list and you'll be able to change any fields, marketing methods, lead prices, and any other options on the campaign. Click the Update Campaign button at the bottom to confirm the changes. Some changes require approval before they can be activated.
Can I use Integrate to replace my current search engine marketing?
Integrate does offer SEM as an available marketing method. You can receive the same SEM services but only pay for the potential customers generated instead of paying for clicks. Many advertisers find this to be a much more profitable model and choose to replace their current search engine marketing.
What creative formats does Integrate accept?
Integrate allows Buyers to upload creative in the following formats: JPEG, GIF, Flash, HTML, and Text Link. Campaigns running through IntegrateLive can also utilize: DHTML, Eyeblaster, Unicast, PointRoll, TopLayer creative (Banners, Expanding, Custom, and Floating) and Streaming creative (Windows Media Player, RealPlayer, QuickTime and more).
What if I can only do business in certain states?
All Integrate campaigns allow you to target your offer by state and some models enable you to target by zip code.
What countries can I run my offer in?
You can run your CPL, CPA, CPF, CPC or LT campaigns in any country. Integrate connects you with some of the largest as well as some of the most niche publishers in the world. CPIC campaigns are US only at this time.
Do Integrate Sellers use incentivized advertising?
Some Sellers use Incentivized or Promotional advertising. When setting up your campaigns, you will designate whether these methods can be used.
How long will it take for me to begin seeing results once my campaign is in the system?
It depends on the complexity of your campaign and the Sellers that you are working with. When viewing Seller profiles, you can see the average time that it takes them to begin delivering for a campaign. Some Sellers can go live within 24 hours.
Does Integrate offer data appending?
Yes, data appending is a free service Integrate offers upon request for CPL campaigns. When available, we will append information such as age, gender, marital status, income, highest level of education and more.
Is anyone available to help me set up a campaign?
Yes. Both your Product Specialist and your Account Support Representative can assist you with setting up a new campaign.
How do I find the top Sellers for my vertical?
For each campaign that you load, you will be able to see a list of Additional Matching Sellers. This list is organized with the most active at the top. You can also use the Integrate Browse Sellers feature to determine which Sellers are considered the best for any given vertical.
What can I do to help highlight my campaigns to Sellers? Can I pay for top listings? Can I email or push my offer to Sellers?
To increase traffic on your offer, be sure to offer a competitive payout. Explore additional options for fulfillment to increase the number of Sellers that can fulfill your campaign. The more traffic your campaign has, the higher it will show when sellers are searching and sorting by Top offers.
How will I know what my competition is paying for a similar campaign?
There are many public resources for this. We suggest OfferVault as a great start.
What are the necessary steps in the buyer approval process?
- Create Online Account.
- Company Information Form
- Credit Application Form
- Tiered Payment Authorization Form (If not approved for Net30)
- Net30 Terms: Buyers are required to make payment NET30 from the date of each month’s initial lead report. All lead reports are sent automatically on the first of each month to all e-mail addresses in the main profile and sub accounts.
- Tiered Payment: Integrate.com requires the filing of a valid credit card in order to charge the buyer its accrued amount upon reaching its spending limit. After each successful charge, the limit graduates to the next tier.
How are payment terms decided?
Company history as well as the number and quality of credit references are the main factors that determine a buyer’s payment terms.
What are credit limits?
A credit limit is the maximum outstanding balance that is approved for a client to have.
How are credit limits determined?
Credit limits are determined by an evaluation of a company’s history and credibility as well as an estimated lead volume capacity.
How can I increase my credit limit?
Credit limits increase with prepayments or a history of promptly and consistently paying off each month’s balance.
What form of payment does Integrate accept?
Integrate accepts ACH, wire, PayPal, and check to address.
What is a credit application?
A credit application helps determine whether a buyer is approved for Net30 terms. It asks for company information, bank information and the contact information of three references with previous payment history with the buyer.
Who will contact the references on my credit application?
The approval team is the only point of contact with the references provided on the credit application.
What questions are asked of my credit references?
- How long have you worked with the buyer?
- On what payment terms do you have this buyer?
- Has the buyer ever been late on a payment to you?
- Have there ever been any issues with payment?
- On average, how much does the buyer spend with you per month?
- What is the total amount that the buyer incurred over their lifetime of business with your company?
- Would you like to provide any additional information?
As a buyer, can I have a payment threshold?
Buyers can have a payment threshold of $100.00 or below. Integrate does not accept payment thresholds that are over $100.00.
What is escrow?
The escrow account available to all buyers is similar to a savings account. Lump sums of money may be deposited and used to pay future invoices or to make prepayments to sellers.
When is escrow required?
Escrow is required for offers related to mortgage, tax and debt. Other offers are evaluated on a case-by-case basis depending on vertical, buyer and offer type.
How much money is required to approve an escrow offer?
Integrate mandates a payment of two weeks of full allocation to approve an offer that requires escrow.
What happens to unused escrow?
A buyer can request excess escrow to be released following the full payment of all outstanding invoices
Can money in an escrow account be moved?
Escrow can be applied to specific campaigns (CIDs) only, or to specific CIDs and then specific sellers that ran the campaigns.
Why has my account been deleted?
Accounts are deleted due to fraudulent activity, nonpayment, quality issues and/or misuse of the platform.
Can a Buyer pause a campaign immediately?
The Integrate system requires that you give at least 48 hours notice before pausing a campaign. Campaigns can, however, be paused immediately if necessary. Be aware that for some traffic sources, stopping a campaign is more than just the flip off a switch and pausing without notification can cause losses for the Seller.
How will a Buyer know who their leads are coming from?
Integrate provides lead IDs for all leads generated that can be matched to their source. Based on this information, you'll be able to optimize your campaigns to provide more allocation to Sellers providing the best quality leads.
How will a Buyer know what methods a Seller is using to generate leads?
Before you choose from the selected Sellers for each of your campaigns, you'll be able to view a description of each Seller and how they generate their leads. If a Seller has multiple marketing methods selected, you can use the messaging center to discuss which methods they will be using for your campaign.
Who provides the creative and landing page for a CPL campaign?
The Buyer decides which creative and landing page can be used for a CPL campaign. You can provide these assets by uploading them into the campaign creative section. Or you can choose to allow Sellers to use their own assets. You can even request the Integrate design team to develop these materials for you.
Will I know where my ads are being placed?
Integrate’s Quality Assurance team reviews every ad placement for approval. Once approved, a screen shot is provided to the Buyer for approval confirmation. Once approved by both Integrate's QA team and the Buyer, the Seller will be allowed to activate the campaign.
What if I don’t want my ads to appear on UGC sites?
You will have the option when setting up your campaigns to restrict Sellers from running ads on UGC sites.
How can I ensure my creative is intact before it runs?
Prior to being able to go live, each Seller must submit the assets that they will be using to run your campaign. You will have the ability to approve or deny each asset on a case by case basis to ensure that the creative has remained intact.
What are the costs involved with setting up a billboard campaign?
While Billboard campaigns are available on a performance basis, they often require a secured prepayment from the Buyer. This is because they have real costs associated with placement that cannot be refunded if a Buyer cancels. This will vary among different Sellers.
Is there a minimum/maximum payout that I have to offer for my campaign?
There isn't a minimum or maximum price that campaigns are required to be at. The payout is purely up to each Buyer to set based on the specific campaign. Keep in mind that Sellers are able to counter an offer or decline it all together if the payout is too low.
How much does it cost to drive sales to my site?
All campaigns on Integrate are run on a pay per performance basis. This means that you as the Buyer decide what you are willing to payout for each sale that is made through your site and only pay when you receive a qualifying customer. Keep in mind that Sellers are able to counter an offer or decline it if the payout is too low.
How do I know what is a good payout for my campaign?
You can always consult with your Integrate Product Specialist to learn average pricing for your offer based on similar campaigns. There are also many public resources for this. We suggest OfferVault as a great start.
Payment and Billing
What payment methods does Integrate allow?
We accept all major credit cards, check, PayPal, and wire transfer.
Do I pay Sellers directly?
Integrate takes care of paying individual sellers, so that you don't have to deal with the hassle of making several different payments for each campaign. Your reports will show exactly what is due for the month and you'll only need to make one payment to Integrate no matter how many different offers you're running and regardless of how many different sellers you're purchasing from.
What are the payment terms?
All Buyers on Integrate will have two options. Buyers can choose to work on a prepay basis or apply for credit terms. Buyers who wish to work on credit terms will be required to fill out our credit application and submit it for approval. Based on the Buyer’s credit they will be issued a credit amount and payment terms. An initial invoice will be sent on the 1st of each month for previous month's activities. Buyers have until the 15th of each following month to return invalid leads for the previous month. Once statistics for the previous month are finalized on the 20th, revised invoices will be sent. Buyers that are on credit card terms will be charged on the 20th. Escrow accounts will also be charged on the 21st. Buyers that are on Net 30 will have their payment due 9 days later (30 days from the initial invoice date).
When is payment due?
Buyers that are on credit card terms will be charged on the 21st. Escrow accounts will also be charged on the 21st. Buyers that are on Net 30 will have their payment due 9 days later (30 days from the initial invoice date).
What happens if a Buyer is late on a payment?
Prompt payment is essential to the health of the exchange. Late payments are charged standard interest fees. Non-payment after 45 days will result in campaigns being paused. After 90 days without payment Buyers will be banned from the marketplace and their contact information will be released to the Sellers for collection. If necessary the Buyer will cover all legal expenses incurred for the pursuit of the outstanding balances. Please see our Buyer Terms & Conditions for additional information.
How do I access my monthly invoices?
You can view all invoice summaries and download invoices by logging into your Buyer account.
How can I add multiple email addresses to my account for invoices to be sent to?
Every Buyer account has the option to add Sub Accounts. You can add Sub Accounts for Campaign Managers as well as for Accounting Contacts. Sub Accounts can be set up to have limited functionality.
How can I be certain that my company’s brand is protected?
Take comfort in knowing that one of the founding principles of Integrate is to provide Buyers with the technology to ensure that Sellers adhere to Buyers’ brand compliance policies. Integrate employs a full time compliance team to make sure that your brand guidelines are being followed.
What measures does Integrate take to ensure that sellers are being compliant with individual Buyers’ policies?
Integrate employs a full-time compliance team that monitors inbound click referrals, post ins, and calls to ensure that Sellers are adhering to the guidelines for each campaign.
It is important for compliance purposes that our offer is targeted only to users who are over 21. Does Integrate have measures in place to accomplish this?
For situations like this, Sellers must prove placement compliance prior to a campaign’s launch by providing Integrate with the locations of their placements. Integrate then monitors their click referrals to ensure this does not stray from the approved placements.
Are Integrate Sellers’ call centers compliant with federal DNC guidelines?
All call centers are required to comply with Federal DNC guidelines. Integrate screens for DNC compliance as part of the approval process.
Can I make sure that the Sellers I am using for my emails campaigns are only using opt-in lists?
Sellers are required to be CAN-SPAM compliant for all campaigns they receive from Integrate. Further questions regarding the origin and upkeep of their email lists can be addressed to them once they are matched to your campaign.
Can I make sure that the mobile Sellers I am using are only using opt-in lists for my SMS campaigns?
As part of best practices, Sellers are required to use opt-in lists for SMS marketing. You can discuss the origins and upkeep of each partner’s marketing list directly through the Integrate messaging center.
How does Integrate ensure CAN-SPAM compliance according to FTC guidelines?
Integrate requires all email campaigns to comply with CAN-SPAM by providing updated unsubscribe lists, an unsubscribe URL and their physical address. Lists are updated consistently to ensure continued compliance. All Sellers are also obligated and held to strict compliance by proving their emails include all necessary components prior to each email drop.
What reach can I access through Integrate?
Through the combined breadth of Integrate Sellers you can effectively reach more than one billion users across the globe.
Why would I choose Integrate for my offline advertising versus running Radio and TV commercials on my own?
Integrate gives you one place to compare and contrast ROI from many sources on a performance basis. Through Integrate you only pay for the phone calls or leads that you receive as a result of your commercial, ensuring that you reach your ROI every time.
If I work with a Seller through Integrate that does yellow pages advertising on a cost per call basis, do I still need to renew my company’s yellow pages ads this year?
Renewing your yellow pages listing is entirely up to you. If it has been working for you, we do not suggest you change it. However, if you would prefer to take those calls on a performance basis instead of an annual fee we have Sellers willing to do that.
How many radio stations do Integrate Sellers work with?
Integrate gives you access to inventory across 7,000+ radio stations.
How many TV networks do Integrate Sellers work with?
Integrate works closely with several large aggregators of TV network inventory to encompass both a national and regional reach.
Can I choose the locations for my billboards?
The answer to this question will vary with the actual Seller. We have some that allow specific placement and others that designate placement based on availability.
My company does not have a TV commercial available but I am interested in TV advertising. Can Integrate still help me?
Yes, Integrate has established relationships with creative companies that can create your television commercial for little or no cost. Discounts are available based on campaign volume.
My company does not have a Radio commercial available but I am interested in Radio advertising. Can Integrate still help me?
Yes, Integrate has established relationships with creative companies that can create your radio commercial for little or no cost. Discounts are available based on campaign volume.
What types of print distribution sources are available?
Through Integrate you can access Sellers that work with yellow pages, newspapers and magazines.
What if I want my campaign to be private?
When creating your campaign you will have the option to make it visible to all Sellers in the marketplace or to keep it private. If you select to keep it private, it will only be visible to Sellers that you manually send campaign requests to.
Can I give multiple employees/co-workers access to load campaigns but maintain full control over publishing campaigns and setting sellers live?
Yes. Each Buyer account has only one Network Administrator profile. Through this profile, you can create Account Manager Profiles for specific campaigns and Accounting profiles for Billing.
Value Added Services
I want to run a Live Transfer campaign but I do not have a telemarketing script. Can Integrate help me with this?
Integrate does have industry standard scripts for select verticals. Live Transfer Sellers are also able to provide you with proven scripts and make any changes you require in order to suit your company’s needs.
I want to run a CPL campaign, but I do not have a landing page. Can Integrate help me with this?
If you do not have an existing landing page, there are a couple of options available to you. When loading your CPL campaign, you will have an option to build a form through the system. The preferred alternative though is to access Integrate’s design team to create an HTML landing page for you.
What design services are available through Integrate?
Integrate designers are available to develop any creative assets that you require. We can create banners, logos, lead forms, email creative, etc. We will also optimize landing pages in order to increase conversion rates.
How much does Integrate’s design team charge to create banners, logos, etc?
Integrate offers competitive pricing for design services along with discounts for clients that conduct a high volume of business through our marketplace.
What advantages are there to moving all of my direct response marketing campaigns to Integrate?
Integrate offers convenience and security. You can manage all of your marketing campaigns and distribution channels through a single interface, giving you increased efficiency.
How often can I increase/decrease my campaign allocation?
You can increase and decrease campaign allocation at will. Note that the system does require you give Sellers who are live at least a 48 hour notice to adhere to a decrease in allocation.
Can I choose which Sellers get additional allocation when it is available?
Yes, you can manually adjust allocation on a per partner basis.
How many campaigns can Buyers run?
There is no limit to the number of campaigns that a Buyer can run.
Is there a minimum volume that I have to accept?
Integrate supports Buyers being able to work at both conservative and aggressive paces. However, to ensure a mutually profitable environment for both Buyers and Sellers, Integrate has instituted minimum daily and monthly caps. The minimum daily cap per campaign is 10. The minimum monthly cap is 50.
How do I return CPIC Leads?
The validity of an inbound call is based upon the call duration. Calls failing to reach the agreed upon call duration are NOT billed. For this reason, returns are not accepted for calls that have reached the agreed call duration unless you and the Seller have agreed otherwise. Any such disputes MUST be resolved solely between you and Seller. Once an agreement is reached, returns can be manually processed by Integrate. You must include the phone # and the disposition for each call for the call to be eligible for return. This information must be received prior to the close of business (5pm PST) on the 15th of month following delivery.
How are click discrepancies on Cost-per-Click campaigns resolved?
Any discrepancy in clicks recorded between integrate and the Buyer’s system can only be reconciled by adjusting the price point moving forward. Integrate suggests that Buyers remove Sellers with consistently high click discrepancies.
Can I return calls on an inbound call campaign?
When setting up an inbound call campaign, you have the option to set the minimum billable call duration. This is intended to give you ample opportunity to be certain a call meets your billable criteria. Calls meeting or exceeding the minimum billable call duration are not eligible to return.
Do Buyers have to pay for bad conversions?
Should any conversions fail to meet the criteria specified in the campaign, Buyers have the ability to request that Sellers accept those conversions as returns.
How can a buyer return bad leads?
Buyers have two options when submitting conversions for potential returns. They can upload the conversions directly through their dashboard or send them to their Product Specialist for assistance with this process. Either way, they want to be aware that the cut-off date to request credit for returns is the 15th of the month. Since the negotiation process with Sellers can take some time, the earlier Buyers begin this process the more opportunity they have to get their credit approved.
What percentage of returns does Integrate allow?
Integrate does not determine how many returns can be processed. This is completely up to the Buyer and Seller to agree upon the validity of any disputed conversion.
When do returns have to be processed?
Returns must be submitted no later than the 15th of each month. We suggest uploading returns as early as possible so as to have ample opportunity to negotiate return approvals with Sellers.
What happens when a Seller does not agree to my returns?
Integrate provides the tools for both parties to negotiate returns. Should parties fail to reach an agreement, Integrate can make the final decision regarding returns when necessary. Our dispute management team uses tools such as call recordings, posted information, along with Buyer and Seller feedback in order to make the final decision.
How will I get my leads?
You can receive your leads through 4 different methods.
- Manual download - Simply log into your Integrate account. Select the campaign for which you want to download leads and go to the manual download tab. Set the date range and hit “Submit”.
- Email Real Time - Each lead is delivered to your email address in real time.
- HTTP GET/POST - Leads are delivered to your server in real time. This method requires technical integration on your end to properly receive the leads.
- SOAP 1.1/XML - Leads are delivered to your server via SOAP 1.1/XML in real time. This method requires technical integration on your end to properly receive the leads.
What if I want to run a CPL campaign but am not comfortable letting just anyone host my landing page? Can Integrate host my page for me?
Integrate is happy to host your landing page. All Sellers running your campaign can redirect traffic to the URL we provide to them.
How does Integrate screen for duplicate leads?
Integrate screens all leads posted into our system for quality control. Because of this, we have record of each lead being submitted and can use this to screen for duplicate leads. We do not allow duplicate leads to be posted to the same Buyer even for different campaigns unless requested from the Buyer.
Where does the pixel for a CPA campaign come from?
You can access the pixel for your CPA campaign directly through the interface when you create your campaign. This is located on the Edit Tracking page for each campaign.
Is it easier to set up a CPA campaign on Integrate than on a traditional CPA network?
It is far easier to set up a CPA campaign on Integrate. Integrate’s system is very intuitive. Simply follow the step by step instructions throughout the campaign creation process and your campaign will be live in no time.
Can I see what the lead/transaction IDs are?
Yes, you can see the lead/transaction ID for every lead or conversion that takes place through our system. These can be passed to you via URL or downloaded under the download leads section of each campaign.
What is a Seller?
A Seller is a publisher, affiliate or media services provider that wants to use Integrate to find new marketing campaigns to run.
As a Seller why should I work through Integrate vs. going after clients direct?
Integrate Sellers are immediately connected with thousands of Buyers and marketing campaigns through a single point of entry. The marketplace can eliminate the need for prospecting and drastically reduce your customer acquisition cost. Given our direct relationships with large agencies and advertisers you will also have access to campaigns you may not be able to acquire directly.
What does Integrate offer Sellers?
Integrate offers Sellers the ability to connect with thousands of pre-screened Buyers and thousands of marketing campaigns. Sellers receive consolidated payments from all Buyers allowing for an easier accounting process. They have the ability to negotiate and control which returns are approved. They can also rely on Integrate’s collection services when Buyers fail to pay in a timely manner.
What do I need to include in my company’s description?
Seller profiles should include a brief company description, years in business, verticals, lead generation methods, monthly lead volume, and unique reach. This is used by Buyers to determine a Seller’s eligibility to run their campaigns. It is important to provide detailed and accurate information.
What is a Platinum Seller?
A Platinum Seller is defined as a Seller that has proven quality through Integrate's marketplace and has been active with Integrate for at least three months. Platinum Sellers are rewarded with early payment.
How do Sellers find campaigns?
Integrate’s technology will automatically match you with campaigns that seem to be a good fit for your capabilities based on information provided in your profile. Buyers will also send you requests to run campaigns. Additionally you can use the Browse Campaigns feature to search for campaigns meeting your specified criteria.
Is there somewhere I can find a list of all the campaigns that are available to me?
You can browse available campaigns by logging into your Integrate account. There will be a tab on your main dashboard to view campaigns and also under the campaigns tab in your main navigation bar. You can set the parameters of the types of campaigns you are looking for and let Integrate search for matching offers.
How will I know when I have been matched with a campaign?
Matched campaigns will show up in the notifications section of your Integrate account and on your My Campaigns page. You can also elect to be emailed about campaign matches in real-time.
How can I know which campaigns perform the best?
When you log into your Integrate account, on the right hand side of your dashboard is a box that allows you to view the top performing campaigns of each type. Sellers can also sort campaigns by top performing in the Browse campaigns section.
How long do I have to get a campaign live once I accept it?
Once you are matched with a campaign, you have 48 hours to either accept it or begin negotiation with the Buyer. If you do not take some sort of action within 48 hours, the match will expire.
How is allocation assigned to me?
Allocation can be assigned in two ways – automatically by Integrate or manually by the Buyer.
Does each campaign that a Seller runs have an individual cap or is there a total cap for all campaigns?
Each campaign has an individual cap for each Seller.
Can Integrate help me break into new verticals?
Integrate serves more than 65 verticals. It is easy for Selllers to find business in new verticals.
What things can I negotiate with Buyers?
You can negotiation payout, allocation and start date with the Buyer. For CPIC campaigns, you can also negotiate the minimum billable call duration.
What can I do if I have a surplus of leads?
Each Seller is given an allotted allocation for each campaign. Sellers are asked to respect Buyers' budgets. However, if additional volume is generated beyond the allotted allocation, Sellers can communicate directly with Buyers to see if they will increase their allocation.
Which verticals have the biggest demand?
This varies constantly. We have found the rise and fall of demand throughout the Integrate marketplace closely reflects that of the Marketing Industry as a whole. Your Integrate Product Specialist can always advise you what verticals currently have the highest demand on our marketplace.
How do I know what the top campaigns in my vertical are?
As a Seller, you can Browse Campaigns by vertical and sort by Top performing offer.
How will I know that I am getting the best return on my efforts?
Integrate strives to create a mutually profitable environment for all parties. Sellers have the ability to request increased pricing from the Buyer for any campaign. If a campaign does not meet their requirements, the Seller can propose an adjustment. We see that Sellers who provide quality leads receive more allocation and higher payouts per lead.
Why do some Buyers have credit references and some do not?
Buyers who do not have credit references are Buyers who either are on Credit Card, have prepaid, did not provide references, provided references that did not answer but the Buyers did pass our payment requirements. Often very large companies do not practice providing credit references as their earnings and worth are public knowledge. In cases such as these, they are approved without references.
Should I be concerned if a Buyer’s profile doesn’t have full credit details?
Regardless whether or not a Buyer's profile reflects credit references, all Buyers go through a strict approval process by Integrate. You should feel comfortable working with all Buyers in our marketplace.
What forms must sellers fill out for the approval process?
- Create Online Account
- Company Information Form
- Trade References
- Net30: Sellers are paid Net30 from the date of the initial lead report or upon receipt of the buyer’s payment.
Are there other possible payment terms?
- Net15: The seller is paid on the 15th for the previous month’s activity. All Net15 payments are calculated for LIFETIME-end of month activity in order to reconcile any previous underpaid/overpaid amounts. The average return rate is withheld from all subsequent payments.
- Weekly: The seller’s payment is calculated every Monday for the previous Monday-Sunday activity, and payment is sent on Friday. All average return rates are withheld from payment. However, the first weekly payment of every month is run LIFETIME-end of week to reconcile any underpaid/overpaid amounts.
What are the requirements for early payment terms?
Sellers will be evaluated by the accounting department on a case-by-case basis for early payment terms. However, the following information is considered:
- How long have you been a member of the Integrate.com platform? (60-90 days preferred)
- How much revenue have you generated over the lifetime relationship with Integrate? ($5,000.00 to $10,000.00 preferred)
- What is your average return rate? (0% to 10% max. preferred)
What is Integrate’s threshold for publisher payments?
Publisher payments are released automatically when $100.00 is reached.
Is it possible to override the threshold for publisher payments?
Publishers can send requests to the accounting department for payments to be sent that are over or under $100.00.
Does Integrate cover the cost of wire fees?
Integrate only covers the costs of incoming wires. Outgoing wire fees are the responsibility of the receiving party.
Why was I short paid?
Integrate does not remit payment to sellers until the buyer pays an invoice. Short payments to sellers can be the result of a buyer short paying an invoice. Underpayments can also be caused by unresolved return disputes. If you have received a short payment, utilize the messaging system to contact the buyer about the short payment.
What is the average return rate (ARR)?
The average return rate is calculated based on the number of returned leads over the total number of leads generated per campaign. All campaign return rates are averaged for the "Average Return Rate." Clients can view the ARR in the STATS section of their profile.
Why has my account been deleted?
Accounts are deleted due to fraudulent activity, nonpayment, quality issues and/or misuse of the platform.
Cost and Payment
Can I request a higher payout for a campaign after I start delivery?
Yes. Many Sellers negotiate increased payouts after Buyers have had an opportunity to witness the initial quality.
What if the payout on a campaign is too low but I am interested in running the offer?
If you receive a campaign request that you are interested in running, but the payout is too low, you have the option to negotiate payout directly with the Buyer. Many Buyers will increase their payout by 50% to 200% or more if you negotiate with them. You even have the option to set the minimum initial bid you are willing to begin negotiations upon through your Integrate account.
How much do Sellers get paid?
Each campaign on Integrate has its own unique price point. Lead prices vary depending on the information being collected, how the lead is generated, and the marketing methods. In the My Campaigns page and in the Messaging Center you will be able to see the campaign lead prices, as well as have the ability to accept, decline, or request a higher payout for a specific campaign.
How and when do Sellers get paid?
Sellers can receive payments via check, PayPal, or wire transfer. Sellers will be paid 30 days after the campaign has ended. Please note that Integrate will only pay Sellers once we have received payment from the Buyer. In the instance that a Buyer is 90 days late on payment, their information will be turned over to the Seller for collections.
Why is Integrate not liable if a Buyer doesn’t pay Integrate?
Integrate is a marketplace that connects Buyers and Sellers to do business with each other directly. While we do consolidate payments into a single check from Integrate, billing and other disputes are between the Buyer and the Seller. Integrate plays the part of mediator and neutral third party using the information collected internally. We have found this resolves the vast majority of issues that can arise between a Buyer and Seller that they would otherwise have a difficult time resolving.
Is there SubID tracking?
Sellers with multiple sources are able to assign SubIDs to differentiate between their providers. SubIDs can contain up to 50 characters.
How many SubIDs can I use?
There is no limit to the number of SubIDs a Seller can use.
What posting methods are available?
The standard posting formats for posting leads into Integrate.com are HTTP GET and HTTP POST. Posting instructions are given to each Seller selected to run a particular campaign. Further explanation of each posting method is below.
HTTP GET - The GET method means retrieve whatever information (in the form of an entity) is identified by the Request URL (identifies the resource upon which to apply the request).
HTTP POST - The Post method is used to request that the destination server accept the entity enclosed in the request as a new subordinate of the resource identified by the Request URL in the Request Line.
What if I can't post the leads?
If you're not able to utilize any of the available posting methods, Integrate can offer an alternative method. You'll be provided an app that is hosted by Integrate that you can link to or IFRAME into a site.
Can I sell leads multiple times through Integrate?
Integrate requires that all leads passed through our system are exclusive unless otherwise noted by the Buyer.
Can I upload aged leads?
Integrate requires that all leads posted through our system be generated in real-time. Exceptions to this are: 1) when Buyers load campaigns specifically requesting aged leads. 2) When Sellers generate leads through offline means and due to technology restrictions need to wait until the next business day to upload them.
Does Integrate allow outsourced call centers to participate in the marketplace?
Yes. Integrate does allow outsourced call centers to join the marketplace. However, all call centers will be required to pass the same compliance screening whether they are domestic or international.
My company offers television advertising services. What can Integrate do for me?
Integrate can connect you with many Buyers seeking performance based television advertising.
How many campaigns can I run through Integrate?
There is no limit on the number of campaigns that a Seller can run through Integrate.
Is there a minimum/maximum volume I can sell through Integrate?
There are no minimum or maximum restrictions on volume.
Is there protection against Buyers returning good leads?
When submitting returns, Buyers must provide full disposition of reason for return. Integrate can, upon request, spot check returns to ensure that the leads being returned are not valid leads.
Who has the final say in whether or not returns are approved?
Integrate will mediate return discussions between Buyers and Sellers until an agreement is reached. If an agreement is not reached, Integrate will make the final decision regarding any disputed returns based on internal data collected from both parties.
How does the return negotiation process work?
Once a Buyer uploads returns, you will receive a notification that there are queued returns pending your approval. You can review each return along with the reason and decide on a case by case basis to refuse or accept it. Any returns that you accept will be credited back to the Buyer. Any returns that you refuse will go back into queue along with the reason that you are denying it. At that point, the Buyer can either agree to pay for those results or continue negotiation with you. The goal is to openly communicate until an agreement is reached by both parties on every queued return.
I am unable to reach an agreement with a Buyer regarding returns, what now?
Integrate provides the tools for both parties to negotiate returns. Should parties fail to reach an agreement, Integrate can make the final decision regarding returns when necessary. Our dispute management team uses tools such as call recordings, posted information, along with Buyer and Seller feedback in order to make the final decision.