Integrate's Glossary of Terms
The practice of showing two sets (A and B) of landing pages or creative assets and tracking the users action based on which version they saw.
The writing of text specifically for a campaign advertisement; ad copywriting impacts the click through rate of the ad.
A company that connects advertisers that have advertising campaigns with publishers that want to run those campaigns.
Any company that markets and sells goods or services.
A website owner that earns a commission for referring traffic to an advertiser’s website.
The manager responsible for overseeing an advertiser’s marketing budgets, processing reports and monitoring affiliate activity.
When an affiliate features an ad designed to drive traffic to another site; in return, the affiliate earns a commission for the results yielded from the traffic they refer.
A company that connects affiliates and advertisers and offers various tracking technology, reporting tools and payment processing services.
Software that enables advertisers to run their own in-house affiliate program without utilizing a network.
The volume for a campaign; on Integrate this is broken up into daily and monthly figures; it can also be used to refer to the campaign as a whole or to the volume assigned to individual publishers.
Technology that helps to analyze the performance of marketing campaign.
A practice through which web publishers buy and sell web traffic on different pricing models making sure that they back out to profitable numbers.
An approval process where all publishers are automatically approved to run a marketing campaign.
All the links that point at a particular webpage.
A digital ad in the form of a graphic image that appears on a website.
Banner ad space:
Inventory where banner ads can appear that is sold to advertisers in order to earn revenue for the website.
The practice of serving ads to groups of users who demonstrate similarities in their interests and behaviors.
Buyer ID; a number automatically assigned by Integrate to a Buyer when they join the platform.
The Integrate feature that allows advertisers to decide if they want their ad campaigns to be visible to all publishers on Integrate or to be private and only visible to publishers that they initiate communication with.
A software application that enables to access the web.
The process of driving consumer initiated calls to a business.
The process of having all leads contacted by a call center to verify the contact information and the interest level of the lead before passing to the advertiser.
An organized effort to advertise a select company, product or service.
The US law that regulates commercial e-mails.
Campaign ID; a number automatically assigned by Integrate to a campaign when it is loaded on the platform.
Client Side Tracking:
Referring to how activity is tracked on a CPA campaign; requires advertiser to place a pixel on their conversion page.
The process where ads are served on websites based on the content of that site.
The number of new customers received, divided by the total number of calls, leads or visitors for a given ad campaign.
A marketing method (often referred to as Co-Reg) whereby publishers in their own sig-up paths include other marketing campaigns that users can register for simultaneously.
Cost per Acquisition (CPA):
A type of advertising that allows advertisers to pay when a qualifying action, such as a sale or registration, takes place; the cost metric that is used for this type of ad campaign.
Cost per Click (CPC):
A type of advertising whereby advertisers pay for every time one of their advertising links is clicked; the cost metric that is used for this type of ad campaign.
Cost per Inbound Call (CPIC):
A type of advertising that allows advertisers to pay for every consumer initiated inbound call that is generated directly from their advertisements; the cost metric that is used for this type of ad campaign.
Cost per Lead (CPL):
A type of advertising that allows advertisers to receive “leads” or contact information and other data from consumers that have requested information from the advertiser; the cost metric that is used for this type of ad campaign.
Cost per Sale (CPS):
A type of advertising that allows the advertiser to pay only for the sales that take place as a result of the marketing campaign; the cost metric that is used for this type of ad campaign.
Cost per Thousand/Mil (CPM):
The cost metric for one thousand banner ad impressions.
The materials used to convey an advertising message; includes digital images, text, company logos, telemarketing scripts, etc.
The process of using advertising efforts to acquire new customers for a business.
Customer Acquisition Cost:
The cost associated with acquiring a new customer.
A web based technology page where real-time information can be accessed; on Integrate, this is where advertisers and publishers manage all of their platform activity.
The process of appending various data fields to a lead inquiry form; this is a complimentary service provided by Integrate upon request.
The specification of different times of day (or days of the week) for calls, leads or traffic to be generated; this option can be used to reach a more targeted audience or simply to coincide with a company’s hours of operation.
Targeting ad campaigns towards users that meet certain demographic criteria.
Specific information about a user or target market such as age, gender, marital status, and income.
The company phone number where an advertiser wants all inbound calls to be directed for call based campaigns.
The specific location within a site where users are directed once they interact with an ad.
The process of advertising through online banners.
Locations where advertisements can be run.
Electronic Funds Transfer (EFT):
The process using a computer to transfer money or funds from one account to another.
A link within an email that directs traffic to an advertiser’s website.
Email List (Also Opt-in List):
A list of the email addresses of customers who have asked to be contacted by email.
The process of using email to promote products or services.
Funds held by a third party to protect the interests of the other parties involved; Integrate requires that advertisers in select high-risk verticals fund an escrow account where the funds will remain until publishers deliver satisfactory results on the campaign.
A web document- usually available on a subscription basis- that is an updated version of a webpage created for syndication.
Manually filling out forms with fake data, often from a varying IP address to make each application appear unique as if a consumer had filled it out.
An HTML technique that allows two or more pages to display in one browser window.
Limit to the number of impressions that a unique user will see of any given ad per any given time frame (i.e. hour, day, or month).
Frequently Asked Questions (FAQ):
A document that answers the most common questions on a particular subject.
The method of targeting audiences based on their geographic location; can include country, state, and zip code.
The code used to build web pages.
Hyper Text Transfer Protocol; a way to send and retrieve data from a server; this is a delivery method that allows an advertiser to have their leads delivered directly to their server in real-time.
The text within a document, email or web page that will lead the user to another location via a link.
Internet Advertising Bureau; an association dedicated to monitoring the use and effectiveness of advertising on the internet.
A term referring to the viewing of an advertisement or marketing message.
The process of including ad campaigns within a promotional path where the user is required to sign up for the ad offer in order to proceed on the promotional path.
The database of web pages maintained by a search engine or directory.
A next generation multi-channel advertising marketplace.
An advertiser, agency or merchant that wants to create marketing campaigns to acquire new customers for their business.
Integrate Media Partner:
A publisher, affiliate or media provider in the marketing space that wants to get directly connected with advertisers seeking fulfillment.
Internet Protocol (IP) Address:
A series of numbers assigned to electronic devices and networks that communicate via the Internet.
An advertisement that loads between two content pages.
Interactive Voice Response is a technology that detects voice and tone inputs entered via a keypad in order to effectively route callers to the appropriate department.
The word (or words) a user enters into a search engine in order to find information related to that term; advertisers use these keywords in order to make their web pages more visible to users.
The specific web page that a user is directed to after clicking on an ad.
Someone who has expressed an interest in an advertiser’s product or service; leads typically consist of contact information and other data about that the interested user provides.
The volume of leads that can be delivered for a given ad campaign.
The process whereby one company generates leads of interested customers for another company; typically the user completes a contact form to get more information about a product or service and the submitted contact form is considered a lead.
An ID number that is automatically assigned to every lead or phone call for tracking purposes.
The process of tracking leads and developing them into sales opportunities.
The process of assigning points to leads based on certain criteria in order to assess the value of the leads.
A campaign model offered by Integrate where advertisers can have live callers transferred directly to them after they have been pre-qualified by a call center.
Mandatory Media Partner Agreement (MMPA):
An agreement loaded by the Advertiser that informs Media Partners of additional terms and conditions regarding campaign implementation, compliance, etc. Advertiser can upload an MMPA for each campaign and Media Partners are required to abide by the agreement.
A feature that allows Advertisers to manually approve any Media Partners that are matched with their offers.
An account that enables a merchant to process credit card transactions.
Minimum Billable Duration:
The minimum length of time a call must last in order for it to be billable; this length is set by the advertiser and can be negotiable in some cases.
The process of using advertisements like – display, search and applications – to reach users on their mobile communication devices.
A website oriented towards a very specific topic or audience.
Offline Media Sources:
Locations where advertisements can be run that are not based on the internet; i.e. magazines, newspapers, billboards, television, radio, etc.
A process where users subscribe to an e-mail or other marketing list.
Changes made to a marketing campaign specifically to improve the results generated from the campaign.
Emails that are specifically requested by the recipients.
Organic Search Results:
Non-paid search engine results.
Often referred to as pay per click (PPC), this is the process of paying to have a website included in search engine results for specific keywords.
Pay per Performance Pricing:
An advertising model in which advertisers pay based on a set of agreed upon performance criteria, such as qualified leads, billable calls or sign-ups through a website
An advertising model that allows advertisers to pay a fixed dollar amount for a specified result.
In relation to a CPA campaign, a pixel is a small piece of HTML code that is placed on the confirmation page of an advertiser’s application in order to provide conversion tracking back to another system.
Similar to incentivized advertising, this is a process of including ad campaigns within a promotional path; however, the user is not required to sign up for the ad offer in order to proceed on the promotional path.
A server that can be used to mask the originating IP address with an alternate IP address.
A person or company that provides marketing services for advertisers.
An ID number assigned in order to track the originating source of a lead.
Refers to the size of the audience that a publisher is able to effectively penetrate.
Return on Investment (ROI):
The amount of money yielded from an investment; in this case, it refers to the revenue received from new customers based on the marketing budget invested.
The process of making incremental increases; in this case it refers to increasing activity or volume on a given ad campaign.
Search Engine Marketing (SEM):
The practice of buying paid search engine listings in order to increase the traffic to a website.
Search Engine Optimization (SEO):
The practice of optimizing a website’s content by including relevant keywords in order to gain higher organic search engine rankings.
A web server that uses a secure layer for data encryption to allow for private e-commerce transactions by protecting consumers’ private information such as name, phone, e-mail, and credit card number.
A feature unique to Integrate that gives companies using that platform the ability to see detailed profiles of Buyers and Sellers; profiles include nearly all essential information except for information that would divulge the identity of the source.
Server Side Tracking:
A type of tracking for a CPA campaign that requires the advertiser to capture a unique ClickID and pass that information back to the Server Side Tracking URL
Seller ID; a number automatically assigned by Integrate to a Seller when they join the platform.
Short Message Service; a communication service that allows the exchange of short text messages between mobile phone devices.
Simple Object Access Protocol; a specification that allows structured information to be exchanged between computer networks; on Integrate this is a delivery method that allows an advertiser to have their leads delivered directly to their server in real-time.
Online communities of people who share interests and activities
Electronic junk mail generally promoting a product or service without the recipient’s approval.
An ID number assigned to publisher sources so that they can track which source is generating which results.
A list of e-mail addresses that need to be excluded from receiving e-mails; this list enables e-mail senders to stay CAN-SPAM compliant.
A link that is not accompanied by a graphic image.
The process of monitoring all the details of a campaign, including results yielded and originating source of those results.
The exact webpage where a user originated from.
User Generated Content (UGC):
Refers to web content that is uploaded by the visitors to the site.
A specific industry or type of business.
A recording of a phone call; available on request for all Live Transfer and Cost-per-Inbound-Call campaigns.
An educational report on a subject that is meant to market a company by highlighting their knowledge in a particular area without directly addressing the company’s services.
XML (Extensible Markup Language):
The process of facilitating the sharing of structured data across different information systems; this has a twofold purpose of encoding documents and serializing data.