Marketing Software Integrations

One of the biggest challenges demand generation marketers face today is that their outbound programs are completely removed from their core marketing and sales systems. Marketing needs a holistic approach that brings tech, processes and data together to create a seamless experience.

If you haven’t yet come to this realization, check out this paper on the closed-loop marketing era. It explains everything.

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MARKETING AUTOMATION INTEGRATIONS

Marketing automation (MA) systems are becoming the hub of today’s marketing organizations. So it makes sense for yours to be the central location of all your marketing data. The reality though is that there’s still a lot of human intervention required to get leads from external sources into your MA…That’s where Integrate’s software comes in.

Integrate makes it easy for you to connect your outbound demand generation programs directly with your MA. So no matter how many third-party partners you’re working with, all your leads enter through a single point – after the platform’s data validation software blocks bad data and normalizes fields for your database requirements.

Whether you’re using Eloqua, Marketo, HubSpot, Pardot or one of the many other marketing automation platforms available, we have an integration for you. And if we don’t have one yet, we’ll build it.


INTEGRATE WITH ORACLE ELOQUA

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INTEGRATING THIRD-PARTY PROGRAMS WITH ELOQUA (WHITEPAPER)

Learn how you can get more out of your Oracle Eloqua investment by connecting your outbound demand generation programs via Integrate.

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ORACLE MARKETING CLOUD CLOSED-LOOP MEDIA OPTIMIZER (APPLICATION)

Implement point-and-click connection between your outbound marketing programs and your Oracle Eloqua nurture tracks with the Closed-Loop Media Optimizer app, available in the Oracle Marketing Cloud.


INTEGRATE WITH MARKETO

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INTEGRATING OUTBOUND DEMAND GENERATION PROGRAMS WITH MARKETO (WHITEPAPER)

Find out how marketers like you are getting more out of their Marketo by integrating third-party data directly into nurture tracks.

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TIBCO ACCELERATES VELOCITY AND IMPROVES DATA QUALITY WITH INTEGRATE (CUSTOMER STORY)

It used to take TIBCO up to 10 days to get third-party leads into Marketo. Now it happens in real time. 


CRM INTEGRATIONS

There may be times (if a prospect is identified as “sales ready,” for instance) when you choose to bypass your marketing automation system and send certain leads directly to your CRM. Integrate makes it easy to set multiple lead-routing rules so data can be injected into specific systems based on your defined criteria.

It doesn’t matter if you’re a Salesforce or Microsoft Dynamic shop (or if you have a proprietary customer database), Integrate lets you send your data wherever you need to in order to act quickly and close more opportunities.

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CLOSED-LOOP INTEGRATIONS

Getting data into your database is only the first step. Arguably the most important thing you can do is send key performance indicator (KPI) data to your Integrate platform. That’s what makes actionable insights possible.

By setting up a closed-loop integration from your MA and CRM back to Integrate, you can plainly see the performance of each campaign and source. Capture the KPIs that are most important to you: conversions, registrations, MQLs, SQLs, lifetime customer value and more. This also automates the returns process for any prospects who, after follow up, don’t meet your criteria.

DocuSign reduced its cost per opportunity by 56% after closing the loop between Eloqua and Integrate. The proof is in this webcast.


Data Systems Integrations

Demand marketers are investing a lot of resources into advanced data solutions – like account-based marketing and predictive analytics tools. In order to reap the full value of these solutions, you must be able to effectively leverage the data.

Connect your Integrate account with your account-based marketing and predictive data systems. This allows you to easily execute demand generation campaigns using your ABM and Predictive target account lists. Just as importantly, you can report campaign performance data back to those systems in order to optimize targeting and make smarter predictions.

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LEAVE THE VENDOR INTEGRATIONS TO US

All integrations to your internal systems can be implemented without using your organization's IT resources. Step-by-step guides help you get your systems connected with ease. If you need a hand, Integrate Customer Success experts will walk you right through it.

Once Integrate is connected with your marketing automation or CRM, you’re done. You never have to worry about one-off integrations with lead vendors again – regardless of whether you’re working with two partners or two hundred. We provide your media partners with the tools they need to deliver data directly to your Integrate platform. Talk about easy.

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