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News, Views & Happenings

When you’re on a mission to change an industry, it’s important to get the word out. We're constantly engaging with industry leaders, media, analysts and influencers to share our views of the changing world of marketing.

Check out some highlights of this important work:

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AUTOMATING $30B IN LEAD GEN

Venture beat explaines how Integrate is helping marketers automate their outbound demand generation.

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TEARING DOWN THE SILOS THAT CLOUD APPS CREATE

Christine Crandell at Forbes shares how Integrate makes it easier to tear down marketing silos and implement an end-to-end demand generation strategy.

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MARKETING’S NEW CUSTOMER NERVE CENTER – MARKETING OPERATIONS

Scott Vaughan explains how marketing ops leaders can evolve in their roles and drive the ascension of this core component of today’s marketing organizations.

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Making Martech Investments? Bet on the Customer

When CMOs are developing or evaluating their marketing tech strategy, taking a customer-centered approach will yield the biggest rewards.

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Integrate Unveils Campaign Measurement App for Oracle Eloqua Users

Integrate launches Closed-Loop Media Optimizer app for Oracle Eloqua users, enabling Eloqua customers to automate closed-loop KPI reporting within the Eloqua Campaign Canvas.

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Five Ways Dirty Data Is Killing Marketing Performance

Integrate explains why it's imperative that marketers make data quality a top priority, for the sake of their teams, companies and customers.

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Why Media Spend Is Burning A Hole In The CMO’s Pocket

Scott Vaughan shares important tips on how CMOs can make media programs more accountable.

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Technology ROI Starts with a Win-Win

Marketing organizations are investing heavily in marketing tech but are still having difficulty proving ROI. Learn how business value alignment with your tech partners can lead to higher value for your company.

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Moving Past the CMO-CIO Alignment Myth to Drive Customer Value

While CMO-CIO alignment makes for good headlines, it’s simply not conducive to driving success in today’s fast-paced, customer-driven business environment.

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From X’s & O’s to MQLs & SQLs

Jim Lein takes a deep dive interview with CEO Jeremy Bloom to discuss how Integrate is partnering with Oracle to ease marketers’ pain by standardizing and automating the $30B demand generation industry.

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Study – Dirty Data a Problem for Marketers

Integrate's first research report examined 775,000 leads for the B2B tech industry to find more than 300,000 contained invalid, incomplete or duplicate data.

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Integrate Raises $5 Million to Unite AdTech and MarTech

Marketing software and media services provider Integrate raises $5 million, led by Trinity Capital Investment. The company is poised to leverage the convergence between marketing tech and ad tech.



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