Thought Leadership
Integrate strives to remain at the forefront of the advertising industry. Continually researching and developing ideas as well as collaborating with external industry experts provides unique opportunities to share new insight.
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Blog Traffic: Best Practices for Campaign SuccessBlogs can be a valuable asset for several types of campaigns, and blog traffic is an essential resource for both direct response and branding strategies. Integrate provides access to hundreds of bloggers through the marketplace. The primary purpose of this document is to present the knowledge necessary to best utilize Integrate's extensive blog network for quality campaign execution Download Now |
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B2B Crosses Channels: Barriers & Solutions to Effective ImplementationIt’s no secret—the B2B space evolved in the last decade, and now encompasses much more than mere lead generation. B2B marketers are not only expected to cater to prospective buyers in an online, offline and mobile setting, but to quantify each marketing activity’s precise impact on revenue. Pressured to implement efforts that meet the needs of both their buyers and sales team, B2B marketers are struggling—effective cross-channel execution requires B2B marketers to first understand the barriers to implementation: fulfillment fragmentation and overdue acclimation to emerging marketing trends and complementary technology. Download Now |
