Building Your Demand Orchestration Engine?

Schedule a no-obligation meeting to learn how Integrate works with marketing automation to help you scale demand marketing and drive marketing-attributed revenue.

 

Have You Seen Integrate's Software at Work?

In just two minutes, you'll see you how Integrate can help you give your team back 40 hours a month, improve lead quality by 20% or more, and cut effective cost per lead up to 50%.

 

TIBCO CASE STUDY

TIBCO Software Inc. is a global leader in infrastructure and business intelligence software. As an enterprise technology company, the demand generation team must accumulate, manage and analyze an enormous amount of prospect and campaign data. Bottlenecks between systems and departments were slowing the entire customer acquisition process. The result: fewer quality leads, lower conversion rates through the nurturing stages, reduced ROI and a potentially damaged customer experience. Thankfully, they implemented Integrate's software.


The Challenges

  • Slow contracting processes meant TIBCO was often halfway through the quarter before the demand gen team began receiving leads from lead providers.
  • Manual data processes and delayed uploading of leads into marketing automation, allowing prospect interest to cool and destroying conversion rates.
  • They had limited ability to A/B test campaigns, optimize tactics and improve overall performance.

The Results

 

 In The Customer's Words


"Integrate transformed the way TIBCO thinks about its demand generation strategy. It's the one stop for top-of-funnel automation."

~ Kenan Frager, Former Head of Worldwide Demand Generation 

 

Ready to learn more about how TIBCO automated top-of-funnel marketing to generate demand faster? Here's a direct link to the full case study.