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Every content syndication team has the same problem. You pick publishers based on who you’ve worked with before, not who performs best right now. You defend budget with vendor-supplied reports instead of your own data. And when a campaign underperforms, you can’t tell if it’s the publisher, the targeting, or the leads themselves.
Publisher Listings fixes that. It’s a new feature inside the Integrate platform that scores every publisher in your ecosystem on real performance data, so you can pick partners based on who converts, not who you’ve always used.
Key Takeaways
- Publisher Listings scores every content syndication publisher on real campaign performance, so partner selection runs on conversion data instead of past relationships.
- Discovery and Compare let you filter publishers by audience and put up to four side by side across Lead Quality, ROI, Speed & Automation, and Audience Coverage.
- Every score comes from campaigns actually run through Integrate, so no publisher can buy a better ranking or opt out of being scored.
- With closed-loop CRM data, ROI carries 35% of the weight; without it, the remaining three dimensions reweight so no one is penalized for a gap in their own instrumentation.
- Rolling 3-12 month performance windows keep rankings current, so a publisher's legacy reputation can't outlive its actual results.
What Publisher Listings Actually Is
Publisher Listings is a scored, filterable directory of content syndication publishers, built directly into Integrate. No spreadsheets. No email chains asking around for recommendations. No self-reported case studies from vendors grading their own homework.
It works through two pages:
- Discovery. Set your targeting by campaign or by manual filters like region, job function, or industry. Integrate returns a ranked list of publishers scored against that exact audience. You can build a shortlist of up to four publishers as you browse.
- Compare. Put your shortlist side by side. See each publisher’s score broken down across four dimensions: Lead Quality, ROI, Speed & Automation, and Audience Coverage. Review their geographic focus, persona strengths, delivery methods, and typical monthly volume.
Every score comes from actual campaigns run through Integrate — lead acceptance rates, conversion data, upload consistency, and audience diversity. No publisher can buy a better ranking or opt out of being scored.
Why This Matters for Marketers
You can finally defend content syndication spend at the publisher level
Most demand gen leaders can point to channel-level numbers, but not to which specific publisher is driving pipeline versus which one is quietly wasting budget. Publisher Listings scores every partner on conversions, not just lead volume, so you walk into your next budget conversation with proof instead of a hunch.
You can find better publishers without the risk
Marketers default to the same three or four publishers because evaluating anyone new means weeks of outreach and unverifiable claims. Publisher Listings opens the entire Integrate ecosystem. You can see how a publisher you’ve never worked with performs for other marketers targeting a similar audience, benchmarked against the ecosystem average, before you ever send them a brief.
You stop relying on legacy reputation
Publisher Listings uses a rolling performance window — 3, 6, 9, or 12 months, your choice — instead of “we’ve always used them.” A publisher that performed well two years ago and has slipped since won’t hide behind old wins.
MOPS gets a reliability check before campaigns go live
Upload speed, acceptance rates, and automation capability are all visible up front. No more discovering mid-campaign that a publisher can’t deliver at the speed or quality you need. For Marketing Ops teams, that turns publisher selection from a downstream surprise into an upfront decision.
The ROI Case
This runs on the same governed, closed-loop data pipeline that already powers results across Integrate’s platform:
- 6.6x boost in pipeline value
- $21M in influenced pipeline
- 21% increase in marketing-attributed closed deals
- 280 MOPS hours saved per month
Publisher Listings puts that same data to work one step earlier, at the point where you’re deciding who gets your budget in the first place. Instead of finding out three months into a campaign that a publisher isn’t converting, you see it in the score before you spend a dollar.
We’re tracking feature-specific impact starting 90 days post-GA, including how much budget shifts to top-quartile publishers and how many net-new publisher relationships marketers form using the tool. We’ll share those numbers as they come in.
How Scoring Works, in Plain Terms
Every publisher gets scored across four weighted dimensions. If you have closed-loop CRM data connected, ROI carries the most weight (35%), followed by Lead Quality (30%), Speed & Automation (20%), and Audience Coverage (15%). If closed-loop data isn’t connected yet, ROI drops out and the other three dimensions reweight to fill the gap, so no publisher gets penalized for a gap in your own instrumentation.
New or low-volume publishers are score-capped until they’ve delivered enough leads to be statistically meaningful. That keeps the rankings honest without shutting new partners out of discovery entirely.
Publishers Get Something Out of This Too
For the first time, publishers get a transparent window into how they rank across the entire Integrate ecosystem, with specific, actionable scores. A publisher without an Integrate license still sees their own performance against an aggregated benchmark, so everyone has a reason to compete on quality instead of relationships.
What’s Next
Publisher Listings is rolling out now for Integrate SaaS and PublisherSaaS customers. A shortlist-to-RFP workflow, connecting discovery straight through to procurement, is on the roadmap for Q4 2026.
If you’re running content syndication and still evaluating publishers by gut feel, this is the tool that changes that conversation.
Ready to see it in action? Book a demo.
Frequently Asked Questions
What is Publisher Listings?
Publisher Listings is a feature inside the Integrate platform that scores content syndication publishers on real campaign performance, so marketers can compare and select partners based on data instead of relationships.
How are publisher scores calculated?
Scores combine four dimensions: Lead Quality, ROI, Speed & Automation, and Audience Coverage. Weighting shifts depending on whether closed-loop CRM data is available for that marketer-publisher pair.
Do I need closed-loop CRM data to use Publisher Listings?
No. Without closed-loop data, the ROI dimension drops out and the remaining three dimensions reweight to still produce a full score. Connecting closed-loop data unlocks the complete picture.
Can publishers opt out of being scored?
No. Scoring is neutral and based entirely on platform performance data, so no publisher can influence their ranking through spend or relationship.
Is Publisher Listings available now?
Yes, it’s rolling out now for Integrate SaaS and PublisherSaaS customers. A follow-on RFP workflow is planned for Q4 2026.
