Avalara Case Study

Avalara helps businesses get tax compliance right. The marketing team at Avalara is on a mission to grow revenue by creating efficiencies that support both marketing and sales efforts with the resources needed to execute a scalable account-based marketing (ABM) program.

Adopting Integrate’s Demand Orchestration Software provides Avalara’s marketing and sales teams with efficiency, speed, lead data quality and program performance visibility to ensure the continued success of Avalara’s ABM strategy.

Top-Funnel Challenges To Avalara’s ABM Goals

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Third-party lead gen channels weren't integrated with ABM programs

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Time-draining administrative tasks

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Bad lead quality was wasting SDR time

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Lead follow-up was much delayed

The Results To Date

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In The Customer's Words


"Integrate allows us to easily see which combination of lead sources and content assets are working for us and which aren't, and we can quickly tweak programs accordingly. Integrate has become an instrumental part of the sales cycle."

~ Pamela Guyton-Micheles
Senior Manager, Demand Generation Marketing and International Programs, Avalara

 

Ready to learn more about how Avalara uses Integrate to improve and expand its ABM results?
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