Top-Funnel Challenges To Avalara’s ABM Goals
Third-party lead gen channels weren't integrated with ABM programs
Time-draining administrative tasks
Bad lead quality was wasting SDR time
Lead follow-up was much delayed
The Results To Date
In The Customer's Words
"Integrate allows us to easily see which combination of lead sources and content assets are working for us and which aren't, and we can quickly tweak programs accordingly. Integrate has become an instrumental part of the sales cycle."
~ Pamela Guyton-Micheles
Senior Manager, Demand Generation Marketing and International Programs, Avalara
Ready to learn more about how Avalara uses Integrate to improve and expand its ABM results?
Here's a direct link to the full case study.