Account-based revenue strategies have only compounded the problem; as B2B sales and marketing organizations prioritize ABM programs, traditional inbound tactics aren’t providing the quantity or quality of decision-makers needed to convert target accounts into pipeline opportunities.
“In reality, it’s crazy to think all your target accounts are just going to show up to your website. With ABM, you must go where your prospects are.”
A growing percentage of marketing organizations are once again looking outward, expanding their content marketing efforts beyond their website, landing pages and social profiles. They’re refocusing resources, time and effort to executing content syndication programs with modern strategies, tactics and tools.