For many of us, the past 18 months have been the most challenging time of our careers. From the way we work to what we’re reading or watching, everything is remote, digital, and perpetually shifting. And for B2B marketers, it’s clear that what worked in the past doesn’t necessarily work today. What’s needed now is a reset. We need to rethink our processes; we need to connect with each other and share ideas; we need to change the game.
Integrate’s last Game Changers conference was held in-person in San Francisco in 2019. I was there, at that time as an Integrate customer, and I know many of you were as well. It feels a little nostalgic, thinking about those in-person days and boy do we wish we were reconvening in-person again…we will soon.
Until then, we’re excited to bring you Game Changers 2021, virtually on December 8, 2021 in the US and December 9,2021 in the UK. This year’s conference will converge industry luminaries and B2B innovators and empower B2B marketing leaders to transform their organizational structures, processes, and strategies. Join us for a 3-hour virtual conference as we explore how we adapt in our new world, how we embrace this change, and how we can shift our mindsets.
Need more reasons to attend? Here are 5 reasons to block off your calendar on Wednesday, December 8, 2021:
1. Hear inspiring stories of grit, tenacity and changing the game from world-class Olympians
Apolo Ohno, eight-time Olympic medalist for short track speed skating and New York Times best-selling author along with Jeremy Bloom, Integrate’s founder and CEO, who is also an Olympic skier and NFL player, will kick off the conference to discuss what it takes to embrace change, build resilience, pivot, and move forward under extraordinary circumstances, extreme stress, and world-class competition.
2. Gain market insights from prominent B2B thought leaders
What are some names you think of when you hear “B2B marketing expert?” Matt Heinz, President of Heinz Marketing and Craig Rosenberg, co-founder of TOPO and now Distinguished VP, Analyst at Gartner, undoubtedly rise to the top of the list. Heinz will discuss new research on the state of the industry and Rosenberg will share a new model for demand.
3. Connect with your peers and hear from real-world B2B marketing game changers
In a (mostly) remote world, it’s more important than ever to connect with each other, share ideas, and learn best practices. Game Changers 2021 will feature conversations with marketing practitioners who are changing the game with a new Precision Demand Marketing approach. Get advice, share your wisdom, and join in on the discussion with your marketing peers.
4. Prioritize your mental health and create sustainable B2B marketing teams
The Great Resignation is upon us, and marketing teams are anything but immune. In fact, the data show that marketers are burned out, stretched to the breaking point, and currently mulling over the right time to submit their resignation. Hear from award-winning psychologist and board-certified leadership coach, Dr. Jacinta Jimenez, author of The Burnout Fix: Overcome Overwhelm, Beat Busy, and Sustain Success in the New World of Work. Learn how to support your B2B marketing team and build team resilience and psychological safety, so you can boost morale and retain talent.
5. Get ready for 2022 and be prepared for our new era of B2B marketing
We can’t do what we’ve always done. We can’t rely solely on ABM and single-channel marketing. We can’t work in silos. We can’t continue to chase leads. In today’s buyer-centric world, we need to play by different rules and build a new way forward. We need to build high-performing, sustainable, and flexible teams. And we need to do so with precision.
Want to learn more? Register for the Game Changers 2021 conference. See you there!