ABM Isn’t A B2B Marketing Cure-All, It’s Just One Strategy [Interview]

I had a great conversation with Jennifer Pockell Dimas, Plex’s VP of Integrated Marketing & Operations, at Sirius Decisions Summit this last May. The conversation was supposed to be a quick 4- or 5-minute interview. As it turns out, we both had a lot to talk about – I think there were about 20 minutes of total footage, all of it containing great insights, perspectives and opinions from Jen.
 

I had a great conversation with Jennifer Pockell Dimas, Plex’s VP of Integrated Marketing & Operations, at Sirius Decisions Summit this last May. It was supposed to be a quick 4- or 5-minute interview. As it turns out, we both had a lot to talk about – I think there were 20 minutes of total footage, all of it containing insightful perspectives and opinions from Jen.

Yet, according to content marketing gospel, I had to cut this great, rather lengthy discussion down to a “snackable” 3-minute clip, lest I risk being ousted from the industry for abandoning video “best practices.”

But not to worry. None of the interview will go unused. I use content like an old Italian lady uses scraps of meat – it all makes its way into some type of tasty dish.  

In the video below, Jen discusses:

  • A couple ways B2B marketing teams consistently miss the mark on their account-based strategies
  • What it takes to be a successful marketing leader in today’s rapidly changing landscape

 

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