Tips & Insights To Help You Overcome Demand Marketing Challenges

Brittany Klokkenga

Brittany Klokkenga

January 10, 2019

Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy

January is the coldest month of the year across most of the United States, but that hasn’t stopped B2B marketers from cranking up the heat up on their 2019 demand marketing strategies. Today’s complex digital marketing arena has led to an overwhelming shift in the cross-channel strategies B2B marketers must use to engage with targeted accounts.

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December 20, 2018

Stop Measuring Your B2B Marketing Campaigns with B2C KPIs. Here's How

B2B marketers: Stop evaluating B2B marketing campaigns through a B2C key performance indicator (KPI) lens. We all know there are fundamental differences between consumer-focused marketing and an integrated marketing campaign targeted at business decision-makers. It's time to ditch B2C metrics and formulate measurement tools that make sense for your department and your ideal customer's path to purchase. 

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December 13, 2018

End the Marketing Database Horror Story: Put an Axe to Unqualified Leads (Here’s How)

B2B marketers, repeat after me: Not all leads are created equal. In fact, unqualified leads are creating a bottleneck in your overall marketing and sales efforts, and thus, killing your bottom line. You’re not alone in the woods in this hypothetical marketing horror story; it’s a nightmare that fatigues countless B2B marketing departments. According to a recent report, a measly 6.6 percent of B2B marketers “believe their data is complete and up-to-date. Slightly more than 4 in 10 marketers aren’t confident in the quality of their MA and CRM data.”

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