Tips & Insights To Help You Overcome Demand Marketing Challenges

Jeremy Bloom

Jeremy Bloom

Jeremy co-founded Integrate in 2010 with a mission to make a bigger mark in marketing tech than the one he left in athletics. He specializes in moving fast and making an impact—two traits illustrated by the company’s momentous growth. His focus, passion and motivation provide unbeatable inspiration for his team at Integrate.

July 19, 2017

Why 4 MarTech CEOs Bet on Integrate’s Success

Today, Integrate announced its fourth round of venture funding. I know what you’re thinking: “So what? …Marketing tech companies get new rounds of funding all the time.” That’s very true. And for that reason, I’m not going to wax poetic about “our incredible journey” as if it’s over. However, there is something different and more exciting than usual about this round – it includes funding from four distinguished MarTech founders and CEOs:

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July 18, 2014

Defeat Is A Roadmap To Success

This week I had the pleasure of speaking at MozCon and sharing with a couple thousand digital marketers a subject that is very important to me: failure. More importantly, how we can leverage failure to create personal, professional and marketing success. If you read my bio, it might appear that I’ve been successful in most things that I have done, but my narrative is quite the opposite. For every milestone that I’ve reached, I’ve failed a thousand more times. At the risk of sounding grandiose, I believe that learning how to effectively manage adversity is the single greatest skill that we need to learn in order to become successful and happy. Truly understanding how to leverage adversity and failure in your life will help you reach greatness. Every great entrepreneur, athlete, marketer…every great person I’ve met has mastered this skill.

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November 20, 2013

Three Reasons Why Media Needs to Be Centralized

When I walk into meetings with brands and agencies, I’m consistently amazed by how many manual tasks and antiquated tools are still being used to buy and measure media. For nearly three years, I’ve been obsessed with fighting the notion that marketing departments need to proportionally scale headcount with spend and that media buyers need to spend so much of their time pulling reports and manually aggregating data. However, when relationships with publishers, ad networks and exchanges exist outside of an integrated platform, this state is inevitable.

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October 14, 2013

3 Steps to Getting Agencies Out of the Woods

Consumers engage with brands through an increasingly fragmented collection of channels, applications and devices on nonlinear paths to purchase. As the number of consumer interaction points and marketing solutions climbs, so too does the complexity of our digital marketing landscape. Navigating through the cross-channel marketing forest has become a time-killing chore for ad agencies, limiting the already-stretched-thin productivity of their rosters, including media buyers, marketing strategists, analysts and creative teams. Worse yet, agencies struggling to adjust to the rapidly evolving industry have implemented overlapping or incompatible technology platforms, simultaneously increasing their workloads and straining relationships with brands.

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