Agencies are a vital extension of B2B marketing teams, tasked with creating compelling customer experiences that drive growth for clients. This means designing and executing demand generation programs to engage target audiences and convert them into new prospects.
As strategic as that sounds, in reality agency media teams often spend the bulk of their time processing spreadsheets and negotiating returns with media partners before they can even deliver leads to clients. Talk about a waste of resources.
If they could make demand generation as effective and efficient as programmatic marketing, then their media team could better focus on scaling what was working while continuing to develop innovative campaign strategies.
Check out this quick one-minute video to learn how nFusion took control of top-funnel marketing programs so they could deliver more value to clients while:
Reducing lead delivery time from over a week to less than 3 days