There’s only one process that matters – the B2B buyer’s process.

By now, marketers everywhere have gotten the message: Your buyer needs to be at the center of everything you do. But, while the message is loud, it’s often anything but clear. When we advocate creating experiences that are connected, aligned, and personalized to a buyer’s needs and preferences, what are we really championing? Because it’s … Continue reading There’s only one process that matters – the B2B buyer’s process.