How to Act on Intent Data with MarTech To Create Account-Based Revenue

Today, Integrate and Bombora announced their partnership. B2B marketers are now able to access and execute on Bombora’s Company Surge™ data via Integrate’s Demand Orchestration Software, enabling a more intelligent approach to top-of-funnel account-based demand generation.

Company Intent Data + Account-Based MarTech = Vastly Improved ABM Performance

It’s difficult to overstate the value of intent data for account-based marketing and sales efforts. This is especially true of Bombora’s Company Surge™, which provides B2B marketers knowledge of which businesses are researching which topics as well as the intensity of that consumption. Armed with this intent data, you can prioritize target accounts, allocating time, focus and resources to those companies most likely to become customers.

Sounds great, doesn’t it? Well, it is.

What’s even better, though, is when you support this intent data with a system designed to act on account-based marketing intelligence. That’s where Integrate’s software comes in.

The combination of Bombora’s intent data and Integrate’s software and data sources provides marketers with a one-stop resource they can use to identify and engage buying committees at those target accounts showing the highest interest in your products or services.

Demand Orchestration Software Makes Data Actionable

By removing the roadblocks inherent to disconnected data, systems and media, Integrate’s software eliminates time-consuming, error-prone and opaque manual processes. Consequently, the value of all types of data – account-based, intent, behavioral, predictive, etc. – increases exponentially, driving more sales pipeline and greater ABM program ROI.

Specifically, Integrate’s Demand Orchestration Software works with numerous data providers of your choice to make that data more actionable by:

  1. effectively identifying and engaging the buying committees/decision-makers at your target accounts;
  2. validating leads and their contact info to ensure quality and increase conversion rates;
  3. quickly and accurately processing target-account lead data to generate greater pipeline and revenue; and
  4. providing actionable insights into which providers, channels and content are working and which are not.

To learn more about how Integrate’s software can increase the performance and results of your account-based marketing efforts, check out this video.

To learn more about how the Integrate-Bombora solution can work for your ABM effort, drop a note to svaughan@integrate.com.

account-based-marketing-workbook

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