“It’s obvious that people coming to your site are interested, but there’s a ton of people that don’t make it there. It’s critical to engage larger audiences on trusted third-party sites. But that requires a lot of resources.” - Dawn Colossi, Sr. Director of Worldwide Digital Marketing, Commvault
It surprises me how many B2B businesses take the principles of inbound marketing – developing personas, devising a comprehensive website, landing page and social strategy, and creating great content – and then stop there.
That’s why the companies that are successful in their efforts to continuously scale pipeline and revenue are the same companies that invest in third-party content distribution, sometimes called content syndication.
Commvault proves content syndication’s ROI
The demand generation team at Commvault shows that a properly executed third-party content marketing strategy needn’t be difficult nor expensive.
Nurturing hundreds of thousands of prospects used to be a time- and resource-draining objective before marketing automation platforms came along. The same goes for distributing your content assets at the top of the funnel – top-funnel marketing automation is enabled by demand orchestration software.
Commvault adopted Integrate’s Demand Orchestration Software to: