To date, the post holds the Integrate blog record for most views, engagement, shares and general complements within a single week.
…Dawn is clearly better at this B2B marketing stuff than us.
After my initial feelings of jealously subsided, I swallowed my pride, accepted my inferiority as a content marketer and writer, and decided that the best thing to do would be to interview Dawn for more marketing insights. The video below is the result.
I wrote up a list of 10 potential questions and asked Dawn which three she’d like to discuss. She chose:
Never one to mince words, Dawn gets to the point, offering valuable opinions that every B2B marketer – whether you’re in an executive, demand generation or marketing operations role – should stop and think about.
What I found particularly insightful was Dawn’s perspective on content syndication when she says (I’m paraphrasing here): Content syndication isn’t the same as demand gen or lead gen, it’s rather an introduction, a handshake with individuals whom you should seek to further engage with good content, not just try to convert and hand off to sales. This struck me as a very salient point that’s often lost on demand gen marketers.