Another day, another law related to data privacy. As marketers, your team is responsible for ensuring proper handling of personal data in compliance with regulations and laws where you do business. Like California, the state of Nevada has passed a bill to amend its privacy laws aimed at providing consumers more control over what happens to their data. But there are some key differences between the two.
Know the Details
As you’re working to prepare for the California Consumer Privacy Act (CCPA) and maintaining compliance for the European Union’s General Data Protection Regulation (GDPR), be aware Nevada has amended its data privacy law. Similar to the CCPA, Nevada’s SB220 provides consumers with additional data privacy rights. The question is whether they apply to your organization.
Nevada’s Data Privacy Law goes into effect October 1, 2019. Those that are not prepared may pay the price, to the tune of $5,000 per violation. Some planning to consider:
- Review your policies and update where appropriate.
- Do a test run of your website experience and data collection procedures.
- Educate and inform throughout your organization and ecosystem.
- Stay informed of new or amended compliance (privacy) regulations. New laws are proposed and are at various stages at both the State and federal level in the United States.
With special contribution from Ian McLane.