I have a confession to make. I’m an introvert. My favorite sound is silence. I have an aversion towards large crowds. And I am not a fan of Vegas.
Yet a couple times a year, as part of my professional obligation, I shuffle off to these mad houses known as “marketing conferences.” They typically pack somewhere around five to ten thousand attendees into a massive conference center. The expo halls are an odd hybrid between an airport shopping mall and well-lit nightclub. The breaks are reminiscent of college days when everyone is simultaneously making a mad dash to get from one session to another. And by the end of it all, you feel like you need an extra week just to recover and download all the information you absorbed.
Six thousand or so marketers will likely share at least some of this sentiment come next Friday, when they return from Marketo’s Marketing Nation Summit.
But there is hope. I’ve found that the more prepared I am for an event, the less likely I am to get overwhelmed. So, partially for my own sanity, I thought I’d share some tips to help demand marketers conquer the chaos of #MKTGNATION.
Plan Your Sessions in Advance
With 115 sessions to choose from, there are bound to be a couple times when you're torn between where to go. You can find a list of all sessions here. But I encourage you not to try reading 100+ abstracts. Start by defining your Summit objectives and then align your sessions with those objectives. You can sort through the agenda by Series, Role and Level of Expertise.
Here are a few goals we find to be top-of-mind for #MKTGNATION attendees (and a couple sessions we recommend for each goal):
- Perfect Your Demand Marketing Machine
- Maximize Marketing Automation ROI
- Stay on Top of Demand Marketing Trends
Perfect Your Demand Marketing Machine
The theme of this year’s Marketo Summit is all about helping attendees become Tomorrow’s Marketer. If you’re trying to get to all the sexy stuff like account-based marketing (ABM), predictive data and cross-channel experiences, but you still can’t figure out how to get the damn leads into Marketo fast enough to engage new prospects in real-time, here’s where you want to be and when:
Good Things Happen When Demand Marketing Gets Back 25% of Their Time
Maximize Marketing Automation ROI
Are you attending to learn how to get more out of Marketo? Check out the Champion sessions. There are 12 sessions on the agenda by Champion Marketo users. A couple I would recommend:
Will It Scale? Tips and Tricks to Build Scalable Programs in Your Marketo Mansion
Stay on Top of Demand Marketing Trends
There are 11 Influencers speaking at Marketo on everything from Omni-Channel Experiences to Epic Content Marketing to Integrated Sales & Marketing Organizations. If being in the know on marketing thought leadership is top of your mind, don’t miss these important sessions:
With more than 100 sponsors and exhibitors, the expo hall can feel a bit daunting. But with the best software and service providers that Marketo LaunchPoint has to offer, it can definitely be an important tool in identifying your next strategic tech partners.
Fortunately, the folks over at LookBookHQ have put together an easy-to-use map and visual guide of the show floor, and even broken the sponsors down into 13 categories. You can find the full map and sponsor breakdown here.
A couple stops we’d suggest making:
Recognize the Best in Demand Marketing
What would a marketing conference be without awards that celebrate the marketers who are accomplishing extraordinary things. Marketo’s Revvie Awards recognizes marketers and partners across 13 categories. The winners will be announced on Day 2 of Marketo Summit.
We’d like to give a special shout out to a few teams close to our hearts for being named finalists in this year’s awards. Our fingers are crossed for you!
- Jenny Clegg @ CA Technologies – Marketo Masters, Marketer of the Year
- Ashleigh Davis & Team @ Trend Micro – The Globe Trotter, Most Successful Global Rollout
- Jason Seeba & Team @ Bloomreach – The Stack Master, Recognizing the Power of MarTech
The opportunity to shine a spotlight on the best and brightest demand marketing doesn’t stop with the Revvies. Integrate has teamed up with Heinz Marketing to recognize the Top 40 Demand Marketing Game Changers. If you know someone who is challenging the status quo in B2B marketing, nominate them today – or stop by Integrate’s Demand Orchestration Central at Booth 607 and we can talk about what it means to be a #B2BGameChanger.