End the Marketing Database Horror Story: Put an Axe to Unqualified Leads (Here’s How)

B2B marketers, repeat after me: Not all leads are created equal. In fact, unqualified leads are creating a bottleneck in your overall marketing and sales efforts, and thus, killing your bottom line. You’re not alone in the woods in this hypothetical marketing horror story; it’s a nightmare that fatigues countless B2B marketing departments. According to … Continue reading End the Marketing Database Horror Story: Put an Axe to Unqualified Leads (Here’s How)