I participated in a MarTech “Tweet Jam” last week. Basically, it was 14 Marketing Tech pros (full list/handles at bottom of this blog) bantering, debating and discussing the “convergence of MarTech” on Twitter in a real-time, online Q&A.
Hosted by #CMSWire, 100ish opinions in 140 characters were shared over a 1-hour period that amplified the current and future state of marketing technology.
I’ll start with the best advice I heard during the ‘Jam’.
In Twitter lingo, here’s my summary from the 1-hour MarTech Tweet Jam and recommendations for marketers and MarTech pros.
Marketing tech is NOT converging, yet. But it will, so build with the inevitable in mind.
No single Marketing Cloud provider will be here to save the day any time soon. Build your own stack.
Integration is everything in the Marketing Tech world. Make it a priority.
Customer Experience should be a major focus in all MarTech moves and investments. Keep your eye on the real prize.
Proving Marketing Tech pros have a sense of humor (it’s all a matter of taste and preference, of course!)…
And, here were the pros involved if you want to follow any of them or look them up. A smart, opinionated group. Thanks again to @CMSWire for hosting.
Billy Cripe, Chief Marketing Officer at Field Nation — @billycripe
Brandon Hartness, Marketing Cloud Evangelist at Adobe — @bhartness
Dan Gilmartin, Chief Marketing Officer at BlueConic — @dangilmartin
John Kottcamp, Chief Marketing Technologist at Tahzoo — @jkottcamp
Krista LaRiviere, CoFounder & CEO at gShift — @KristaLariviere
Mayur Gupta, Senior Vice President, Head of Digital at Healthgrades — @inspiremartech
Patricia Mejia, Chief Marketing Officer at Siteworx — @PatriciaMejia
Paige O'Neill, Chief Marketing Officer at SDL — @paige_oneill
Pelin Thorogood, Chief Strateg Officer at Ensighten — @PelinT
Ran Oelgiesser, Chief Marketing Officer at vCita — @vCita
Ryan Lunka, Digital Marketing Director at nChannel — @rlunka
Scott Brinker, Chief Technology Officer at ion interactive — @chiefmartec