GDPR and How to Cover Your B2B Marketing A$$

If you’re a B2B marketer, you’ve almost certainly noticed the onslaught of GDPR content over the last few months. This is for good reason.

Coming into effect this May, the EU’s General Data Protection Regulation (GDPR) will require the most wide-sweeping changes to B2B lead generation tactics to date. Considering the drastic consequences of non-compliance (up to €20M/$24M or 4% worldwide annual revenue), your team should be heads-down focused on preparing for GDPR.

To help, SiriusDecisions and Integrate are hosting a webinar on January 31st to discuss the measures B2B marketers must adopt to comply with GDPR requirements. Further, they’ll uncover some of the newly developed demand generation software features created to facilitate compliance.

Register for the webinar here.


Julian archer headshot.jpg     Julian Archer (Sr. Research Director, SiriusDecisions) 

Scott Vaughan 500x500.jpg

    Scott Vaughan
(CMO, Integrate)


Wednesday, January 31st, 1:00pm ET / 10:00am PT

What will be discussed

  • Best practices for developing a comprehensive GDPR compliance strategy
  • How to put your compliance strategy into action
  • Software resources to support B2B marketers’ compliance measures

    Watch the webinar on demand here.



Never Miss an Insight

Subscribe to the Integrate Blog to Get Updates Sent to Your Inbox.