If you’re a B2B marketer, you’ve almost certainly noticed the onslaught of GDPR content over the last few months. This is for good reason.
Coming into effect this May, the EU’s General Data Protection Regulation (GDPR) will require the most wide-sweeping changes to B2B lead generation tactics to date. Considering the drastic consequences of non-compliance (up to €20M/$24M or 4% worldwide annual revenue), your team should be heads-down focused on preparing for GDPR.
To help, SiriusDecisions and Integrate are hosting a webinar on January 31stto discuss the measures B2B marketers must adopt to comply with GDPR requirements. Further, they’ll uncover some of the newly developed demand generation software features created to facilitate compliance.