All B2B marketers understand the importance of keeping their marketing database full of accurate, complete and up-to-date data. Unfortunately, we often rely on infrequent, one-off sprints to purge our databases, with long gaps between cleanings and bad habits allowing dirty data to sneak in.
On November 15th, Patti Heath, Marketing Technologist at DemandGen, and I will be hosting a live webinar to both show the importance of routine database maintenance – citing data from the recent Cost of Bad Leads Report – and provide a roadmap for B2B marketers to develop their own “get clean, stay clean” strategy.
The webinar will discuss with real-life examples:
The extent to which bad data hurts B2B marketing efforts
How B2B marketing teams can shift to a more proactive approach to gain and maintain a healthy database