Marketers have more data at our fingertips than ever before. It’s coming at us from all angles. With our demand and lead generation efforts, we typically have dozens (or more) of third-party media partners and fulfillment sources generating leads or syndicating our content, sending us streams of prospect data. We even capture data from our webinars, events that we sponsor, or lists that we buy.
The problem is that none of this data is integrated with our marketing or sales systems. It’s sent to us through different means in various formats—often in spreadsheets. It can take days to sort it, identify any quality issues, standardize the formatting and upload it into our sales and marketing systems. This wastes precious resources; reduces data quality; slows lead velocity; makes it virtually impossible to measure the effectiveness of the efforts used to generate that data; and causes many missed opportunities.
Join us November 6th at 10:00am PST for a special webcast as part of Oracle Marketing Cloud’s “Spotlight on Success Webcast Series.” We’ll spend some time alongside one of our rock star customers, Meagen Eisenberg, VP of Customer Marketing and Demand Generation at Docusign, sharing how her marketing organization set about to solve their data challenges and create a truly effective integrated marketing strategy.