Marketing Operations has become marketing’s nerve center, overseeing the convergence of marketing and technology to streamline processes, measure and analyze initiatives, optimize resources and provide strategic planning.
But this responsibility doesn’t end with marketing alone. Marketing Ops is increasingly charged with aligning marketing, sales and IT efforts. This means establishing expectations with external leadership and standardizing the use of data between cross-departmental technologies to continuously increase sales pipeline, conversion rates and lead velocity – an increasingly daunting assignment.
Join us on Twitter for a fast-paced, engaging discussion on the mission, purpose and role of Marketing Ops in a data and ROI-driven marketing world. This 30-minute TweetChat will feature leading Ops practitioners sharing their ideas, learnings and advice for marketing’s road ahead.
Join and follow the conversation on Twitter, using hashtag #MarTechChat on Tuesday, November 18 at 1 pm eastern/10 am pacific.