The value of well-executed account-based marketing (ABM) is clear:
Greater efficiencyand revenue impact – Companies generate 208% more revenue for their marketing efforts when using ABM strategies (MarketingProfs).
Increased customer lifetime value – 84% of marketers believe that ABM provides significant benefits for retaining and expanding current client relationships (SiriusDecisions).
That’s why 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts (SiriusDecisions). And why 41% of marketers plan to increase spending on ABM(eMarketer).
However, ABM is only a smart strategy when executed well. Its promises of efficiency and effectiveness can’t payoff unless marketers have the know-how and ability to put these account-based approaches into action and effectively engage target-account decision-makers.