The value of well-executed account-based marketing (ABM) is clear:
Greater efficiency and revenue impact – Companies generate 208% more revenue for their marketing efforts when using ABM strategies (MarketingProfs).
Increased customer lifetime value – 84% of marketers believe that ABM provides significant benefits for retaining and expanding current client relationships (SiriusDecisions).
That’s why 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts (SiriusDecisions). And why 41% of marketers plan to increase spending on ABM (eMarketer).
However, ABM is only a smart strategy when executed well. Its promises of efficiency and effectiveness can’t payoff unless marketers have the know-how and ability to put these account-based approaches into action and effectively engage target-account decision-makers.
The Modern Marketer’s Workshop – “ABM: From Strategy to Action and Results"
Our friends at Heinz Marketing are experts at ABM. (In fact, we wrote a workbook together on the subject: “Developing an Account-Based Marketing Program.”)
From April 18-20, 11:00 AM - 12:30 PM, Matt Heinz and Robert Pease of Heinz Marketing will be running an online workshop to help B2B marketers:
- Identify the key stakeholders within target accounts
- Map specific content to each role based on the pains they experience
- Develop a multi-contact, multi-channel marketing plan to influence buying decisions within targets
- Drive active participation and integration with other internal departments, especially sales
Whether you’re thinking about investing in ABM or already piloting a program, this workshop is sure to help you generate more results from your efforts.
Check out the full workshop details here: The Modern Marketer’s Workshop – “ABM: From Strategy to Action and Results”
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