Bigger, Better, More Templates: New ABM Program Development Workbook

DocumentThumbnail_ABMWorkbook_v0.1.pngNearly two years ago, Matt Heinz of Heinz Marketing and the marketing team at Integrate collaborated on workbook to help B2B marketers get started with account-based marketing, titled, “Developing An Account-Based Marketing Program.”

Since then, ABM strategy adoption has grown rapidly, new tactics and “best practices” have surfaced and various ABM MarTech solutions have emerged.

Based on these developments and the success of the first edition, we decided to revise and beef up the workbook for a second edition.

Enlisting the help of Peg Miller of the B2B Marketing Academy and gathering insights from industry ABM experts such as Jennifer Pockell Dimas of Plex, Patrice Greene and Kathy Maachi of Inverta and Dave Lewis of DemandGen, we expanded the workbook into a more comprehensive, effective resource.

Grab Your Copy of the ABM Program Development Workbook 2nd Edition Here.

Created with the explicit goal of helping any marketer who’s new to account-based marketing and needs some help with developing and executing a customized strategy, the ABM Program Development Workbook 2nd Edition includes 32-pages of step-by-step guidance and 10 new or recast worksheets to help you organize your strategy, manage your efforts and measure results.

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Whether you’re a B2B marketer working in demand generation, marketing operations or content marketing, this updated resource will help you:

  • Decide whether ABM is right for you and your organization
  • Set agreed-upon program goals among your marketing and sales colleagues
  • Develop your target-account profiles as well as the decision-making personas within those accounts
  • Map content to the buyer's journey
  • Plan content distribution tactics to attract account and persona engagement
  • Devise a marketing technology road map to increase program efficiency and effectiveness

Over the next few months, we’ll be publishing blog posts related to individual topics and worksheets to help you get more value from the workbook, so be sure to periodically check back here. …or better yet, subscribe to the blog.

And, if you have any questions or need some extra guidance, please feel free to reach out to us.



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