Created with the explicit goal of helping any marketer who’s new to account-based marketing and needs some help with developing and executing a customized strategy, the ABM Program Development Workbook 2nd Edition includes 32-pages of step-by-step guidance and 10 new or recast worksheets to help you organize your strategy, manage your efforts and measure results.
Whether you’re a B2B marketer working in demand generation, marketing operations or content marketing, this updated resource will help you:
Decide whether ABM is right for you and your organization
Set agreed-upon program goals among your marketing and sales colleagues
Develop your target-account profiles as well as the decision-making personas within those accounts
Map content to the buyer's journey
Plan content distribution tactics to attract account and persona engagement
Devise a marketing technology road map to increase program efficiency and effectiveness
Over the next few months, we’ll be publishing blog posts related to individual topics and worksheets to help you get more value from the workbook, so be sure to periodically check back here. …or better yet, subscribe to the blog.
And, if you have any questions or need some extra guidance, please feel free to reach out to us.