As B2B marketers adapt to the current state of business and adjust their demand gen strategies, we’re seeing a surge in webinar activity. The numbers are pretty staggering. Our partner ON24 has seen a 330% increase in webinars hosted on its platform, and webinar attendance has doubled year-over-year. With in-person events on pause and B2B buyers working from home indefinitely, webinars have emerged as the perfect channel to maintain a connection and engage with customers and prospects.
As marketers pivot their strategies and increasingly turn to webinars to fill their pipelines with qualified and engaged leads, it’s never been more important to ensure you have an effective and efficient way to manage those leads. However, many marketers are struggling to do this.
Most marketing teams are managing webinar leads in one of two ways:
- Via a direct API to route leads from their webinar platforms to their marketing automation platforms or CRMs, resulting in tons of unstandardized (and potentially unwanted) data flooding their systems with no ability for customization beforehand.
- Manually downloading, processing, and then uploading webinar registrant and attendee lists, which leads to delays in getting qualified leads into nurture tracks or the sales team’s hands.
These methods are limiting your ability to scale your webinar demand gen strategy and build a pipeline of qualified leads.
With Integrate’s ON24 and BrightTALK integrations, you can now connect your webinar platform to the Integrate Demand Cloud and take control of your webinar lead data. Integrate lets you choose exactly what data you want and then automatically standardizes, validates, and enhances your leads with the metadata that matters to you – all before it enters your databases.
Integrate’s Webinar Integrations ensure you’re routing only qualified leads into your systems, allowing you to scale the impact of your webinar program on pipeline and revenue.
Don’t let your hard-earned webinar leads go to waste. Speak to someone on our team today to find out how you can get the most from your webinar leads.