SiriusDecisions and Lookout Discuss Demand Orchestration [Webinar]

DO webinar blog image.pngB2B marketers face a common challenge... 

C-level execs expect marketing teams to have full-funnel command, from building brand awareness to driving pipeline opportunities and revenue – not just inquiries and MQLs.

Yet, the labyrinths of disparate data, systems and processes that comprise today’s marketing infrastructures stand in the way of achieving these goals.

Marketing organizations must learn to orchestrate all these moving parts with precision and efficiency if they’re to find success in today’s revenue-focused environment.

Webinar: “The Move to Demand Orchestration”

On April 6th, leading B2B marketing experts from SiriusDecision and Lookout will:

  • Provide an overview of today’s B2B marketing climate and the need for Demand Orchestration
  • Highlight how Lookout’s marketing team is using Demand Orchestration methods to coordinate team efforts across the top of the funnel and scale programs effectively and efficiently
  • Outline how to assess your current demand marketing processes and focus your orchestration efforts for the greatest effect

Webinar Presenters

siriusdecisions logo.pngKerry Cunningham – Senior Research Director, Demand Creation Strategies

Lena Waters – VP, Corporate Marketing Lookout logo.png

Whether you're a B2B marketer in a demand generation or marketing ops role, this webinar is sure to be informative. I hope you'll join us at 1pm ET/10am PT.

Save Your Spot

Also, when you register, you'll be given a copy of Integrate's recently released "Demand Marketing Assessment Guide and Workbook."




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