B2B marketers face a common challenge...
C-level execs expect marketing teams to have full-funnel command, from building brand awareness to driving pipeline opportunities and revenue – not just inquiries and MQLs.
Yet, the labyrinths of disparate data, systems and processes that comprise today’s marketing infrastructures stand in the way of achieving these goals.
Marketing organizations must learn to orchestrate all these moving parts with precision and efficiency if they’re to find success in today’s revenue-focused environment.
On April 6th, leading B2B marketing experts from SiriusDecision and Lookout will:
Kerry Cunningham – Senior Research Director, Demand Creation Strategies
Lena Waters – VP, Corporate Marketing
Whether you're a B2B marketer in a demand generation or marketing ops role, this webinar is sure to be informative. I hope you'll join us at 1pm ET/10am PT.
Also, when you register, you'll be given a copy of Integrate's recently released "Demand Marketing Assessment Guide and Workbook."