At this point, most B2B demand marketers understand the account-based marketing (ABM) basics:
While basics are important, the above steps leave a lot of ABM specifics unaddressed. Just a few questions left unanswered include:
There’s obviously no standard answer to each of these questions that applies to every B2B marketing team. However, Oracle Marketing Cloud has gathered a group of ABM marketing tech experts from Demandbase, Mintigo and Integrate to discuss these common issues and more in an upcoming webinar: "Tips and Tricks for Account-Based Marketing featuring Demandbase, Integrate & Mintigo"
John Dering, Director of ABM Technology and Strategy, Demandbase
John Bara, President and CMO, Mintigo
Jen Metz, Director, Marketing Technology, Oracle Marketing Cloud
Join us on Wednesday, September 21, 1pm to 2pm ET to learn how Oracle AppCloud partners can help you make most efficient use of your data and your marketing budgets to target the right buyers at the right companies with the right message.