- Sales’ overall distrust of content-syndication-generated leads
- Poor lead-data quality and inefficient lead-cleanup requirements
- Wasted media dollars
The Results To Date
In The Customer's Words
"With Integrate’s platform in place, we were able to trust that we’re not automatically passing bad data leads over to sales or having to manually filter them. This helped us rebuild the critical trust we needed to ensure sales didn’t just ignore the leads we spent time and money getting – and ensured we didn’t buy junk in the first place with our budget! Solving this challenge meant we were able to focus on down-stream strategic efforts, where marketing can directly impact opportunities. For example, we put the saved resources into lead scoring, cleaning up our automation workflows and routing rules, redefining our lead stages, and integrating intelligence like predictive analytics and AI-assisted lead follow-up programs."
~ Jeff Siegel
Senior Manager, Group Manager, Marketing Strategy & Orchestration, Box
Check out how Box was able to deploy a comprehensive demand orchestration strategy by downloading the full case study here.