For Bruker Nano Surfaces, congresses and trade shows present the perfect opportunity to showcase new products to large numbers of potential customers.
But Yan Liu, Marketing Communications Specialist at Bruker, realized their lead capture process wasn’t up to scratch:
“Up until a year ago, our reps used paper to record and manage leads they collected at our various events. About 30% of the time the notes were illegible, and couldn’t be used.”
Find out how Liu automated Bruker’s entire lead capture process and stopped losing leads from events.