Gigamon: 80% lead acceptance rate from sales team in first quarter.

Aligning Brand and Demand Strategies to Scale Global Marketing Initiatives

The Gigamon marketing organization was looking for ways to optimize and align their brand and demand campaign strategies to drive greater impact in the market. While they believed in the tactics they were implementing, the Gigamon team wanted to optimize execution. The company’s marketing leaders knew they could make the most of their investment by synchronizing brand and demand campaign tactics.

Learn how Gigamon:

  • Reached 11.5K Accounts in first half of 2019
  • In Q1 2019 80% lead acceptance rate from sales team (Increase of 20% from 2018)
  • Established quality metrics for company executives and the board of directors

Download the Case Study.

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