Promega

Hilary Latham, Head of Marketing Services at Promega, had a challenge when it came to lead capture at events. 

“Collecting leads wasn’t the problem; the quality of the data after the event was the issue. Illegible handwriting and incorrect email addresses rendered some forms unusable.” 

Find out how Hilary transformed Promega’s approach to lead generation and integrated events into its marketing operation. 

Get the case study now. 

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