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Demand Gen & Customer Acquisition

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DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM (WORKBOOK)

Follow this step-by-step guide to develop your account-based marketing program. Includes eight customizable worksheets to get you organized.

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IRON MOUNTAIN RETHINKS THE DEMAND AND OPS MARKETING EQUATION (CUSTOMER STORY)

Discover how Iron Mountain connected demand generation and marketing ops processes to scale sales pipeline and drive more predictable marketing results.

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MARKETING OPERATIONS' NEXT FRONTIER (EBOOK)

Scale marketing’s contributions to sales pipeline and company revenue by integrating outbound demand generation with your marketing stack. 

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A QUICK START TO PLANNING YOUR ACCOUNT-BASED MARKETING ROADMAP (WHITEPAPER)

Check out this quick-start account-based marketing guide to know which marketing technologies you need to execute ABM programs.

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DEMAND GENERATION REIMAGINED (WHITEPAPER)

Learn how converging MarTech and AdTech is affecting the demand marketing landscape and what it means for you as a marketer. 

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INTRO TO AUTOMATED OUTBOUND DEMAND GENERATION (EBOOK)

Find out what automated demand generation is all about, why it matters to marketers and how to get started.

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CALL IT A COMEBACK: OUTBOUND TAKES ON INBOUND MARKETING (BLOG)

Learn how to leverage both outbound and inbound marketing channels for your demand generation strategy.

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FOLLOW THE MONEY (INFOGRAPHIC)

See why automated lead generation helps you generately leads more effectively and accelerate sales pipeline.

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FIVE9 INCREASES PIPELINE VALUE WITH INTEGRATE (CUSTOMER STORY)

Learn how marketing innovator Five9 transformed its demand engine with Integrate's demand generation software.

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INTEGRATING OUTBOUND THIRD-PARTY PROGRAMS WITH MARKETO (WHITEPAPER)

Connect your outbound marketing programs and third-party data directly with your Marketo to drive marketing ROI.

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INTEGRATING OUTBOUND THIRD-PARTY PROGRAMS WITH ELOQUA (WHITEPAPER)

See how connecting third-party marketing programs and data directly with your Eloqua can cut cost per opportunity in half.

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THE ROAD TO PUSH BUTTON DEMAND MARKETING (BLOG)

Learn how automating outbound demand marketing is the next inevitable step in the marketing tech revolution.

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THE MISERY OF MANUAL DEMAND MARKETING (INFOGRAPHIC)

Understand how these 14 manual demand generation marketing steps are slowing your organization down.

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TIBCO ACCELERATES VELOCITY & IMPROVES DATA QUALITY WITH INTEGRATE (CUSTOMER STORY)

Learn how TIBCO solved its demand generation challenges by implementing Integrate's demand marketing automation platform.

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FOLLOW THE MONEY: HOW TO GENERATE LEADS EFFECTIVELY (WHITEPAPER)

Learn how to automate lead generation so you can overcome common lead gen challenges and acquire more customers.

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THIRD-PARTY DEMAND GEN PLAYS (INFOGRAPHIC)

See how demand marketers are implementing offensive and defensive tactics to create winning demand generation strategies.