advanced Demand Strategies are Complex... Preperation is key
This co-branded Integrate and Oracle Marketing Cloud eBook guides you through what's needed to ready your team and infrastructure for ABM and predictive data.
This practical guide covers:
- The potential of account-based marketing and predictive data
- Common problems B2B marketers face in leveraging predictive data and executing ABM strategies
- The elements of an ABM- and predictive-optimized environment
- Steps you can take to ready your marketing environment for ABM and predictive data
Get your ebook.