MarTech and AdTech are Colliding

...and it's affecting everything you know about demand generation.

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MarTech-AdTech convergence is changing the game for demand marketing teams. Read this whitepaper to learn:

  • Why growing marketing expectations are forcing demand generation transformation
  • 4 catalysts causing AdTech and MarTech convergence and how they each affect demand gen
  • How leading marketing organizations are preparing for demand gen transformation
  • The steps needed to succeed in demand marketing today and tomorrow
If you need to keep pace with changes in the demand generation industry, get your copy now.