GETTING STARTED WITH ABM? 

The 2nd Edition ABM Program Development Workbook provides the advice, templates and guidance you need to plan and execute a successful account-based marketing program.

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Created specifically to help anyone new to account-based marketing, the revised workbook includes: 

  • Step-by-step guidance through each stage of ABM strategy development: goal setting, account targeting, content creation, engagement tactics, ABM technology adoption and more
  • 10 customizable worksheets to organize and focus your efforts (including 2 new templates)
  • Advice from B2B marketing practitioners, influencers and consultants at the forefront of ABM
  • Insights on the current ABM tech vendor landscape

Start building your ABM program today!

Upon completing and submitting the above form, your contact information will only be shared with representatives of Integrate and Heinz Marketing.