13 Ways Marketing Ops Can Maximize Event ROI

Research indicates B2B marketing teams spend more on events than on any other demand generation or marketing technology investment. Yet preparing for, managing and following up on events remains one of the most manual, task-intensive elements of demand generation marketing.

This eBook, authored by Allocadia and Integrate, is intended to serve as a practical guide, providing tried and tested tips to help you eliminate manual processes and maximize your event ROI.

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