Hear the latest on the issues and trends that are reshaping the way B-to-B marketing works.
Discover the power of the SaaS solution that unifies all top-of-funnel channels.
Meet, chat, and brainstorm with other marketing leaders.
Experience a venue like no other with breathtaking views of San Francisco’s skyline.
October 8th Agenda
It’s a day of thought-provoking sessions, highlighted by keynotes from the top names in the industry.Download
Mark kicks us off, previews and sets the tone for the day at Game Changers. His unique view as a CMO working with many other CMOs and their teams provides a reality check for the current state of B2B marketing and where we’re headed. He asks out of the gate: “Are you a Game Changer?”
Marketing Automation was the capability that inspired a generation of B2B marketers to shift from brand marketers to revenue marketers. Today, it’s not enough. Integrate CEO and founder Jeremy Bloom makes the case for the rapid rise of the next generation – Marketing Orchestration – and shares what it means for you and for B2B revenue teams.
Marketing Execs are in the hot seat. They’re under tremendous pressure to drive change, deliver numbers and transform the customer experience. We’ve recruited strong marketing leaders to share their strategies, challenges and game plans to break through the noise, to scale marketing and to compete in a hyper-dynamic world.
Storytelling has long been considered a brand-related discipline. But today, in a marketplace that is inundated with messaging, it’s more important than ever for B2B marketers to consistently deliver messages that are thought-provoking, memorable and that resonate. That’s easier said than done. In this session, classical singer and story-telling expert Jill Pringle draws from her music experience and marketing expertise to help your organization speak in unison and deliver strong pipeline results.
Hosted by Women in Revenue: Frannie Danzinger, Lauren Goldstein, Jennifer Pockell Dimas
Marketing and sales leaders represent their tribes, debating and making their cases for how sales and marketing can change up the dynamic, bantering on topics such as: “Who should own which number?” and “Are B2B teams ready for the sales and marketing (revenue) ops mash up?” HINT: Dump the over-done concept of “sales and marketing alignment.”
Understanding Marketing’s business value is under constant scrutiny. In this session, we learn how the marketing team at Akamai is leading a company go-to-market transformation while evolving marketing’s role in the organization, how they work with sales, and the role of brand + demand to meet the company’s growth mandate.
An internationally renowned speaker and bestselling author, Scott Halford weaves psychology, brain-based behavioral science, emotional intelligence, and critical thinking into actionable insights. Insights that stick. Insights that help you succeed at work, in relationships––in life. His approach is unlike any other keynote speaker you’ve seen. Scott acts as a conduit between the audience and the complexities of neuroscience to demonstrate how understanding your brain can make you an effective leader and human being. It’s one session that will leave you thinking.
Mark Tack, Jaime Punishill, Colleen Langevin, David Alexander
Today’s marketers are tired of road blocks. They’re no longer content with managing marketing programs and data in silos. They’re moving toward an integrated approach––embracing marketing orchestration. We’ve brought together three experts for a fireside discussion on this critical topic. They’ll share the triumphs and trials they’ve encountered. They’ll talk about the value of unifying all top-of-funnel channels. And they’ll explain the importance of traveling the path to unity at a steady, sure pace. Most important, they’ll offer insight into how traveling that path will serve their needs, and yours, in the years ahead.
Scott Vaughan, Ben Howell
Expectations of Marketing to increase brand relevancy, drive demand and generate revenue have never been greater. With savvy customers and dynamic markets, it takes next-level orchestration of teams, messaging, content, programs, data, tech and processes. Game changers from market leaders Palo Alto Networks and Salesforce share their thinking, approach and team’s work on winning marketing strategies.
Colby Cavanaugh, Jon Miller, Patrice Greene, Mike Burton
We’re five years(ish) into the ABM movement. Whether you’re at stage one or an advanced pro, this session will provide realities, lessons from the frontline, and ideas to shape your account-based strategy that you can deliver in 2020. Hear from a panel of ABM company founders. We’ll skip the industry view and delve into how to make it work for your organization.
Mark Horton, Daniel McKeever
Mark and Danny, the Demand and Ops duo at high-growth SaaS company BetterUp, share their journey of building a marketing machine from the ground up. Among many topics, they discuss the challenge of balancing brand and demand, investing in the right tech, building dashboards that drive the business, and figuring out how to make an impact from day one.
Join Mark as we take a moment to honor our 2019 Game Changer Award Winners and close out they day. Then, meet us in the Solution Showcase for drinks and light bites to celebrate all the Game Changers. Together, we’ll end Game Changers by contemplating the great ideas that are unifying us today, and by imagining the innovations yet to come.
When you see who has attended in the past, you’ll know why you can’t miss it this year. And why we call it Game Changers.
The perfect setting to engage with thought provoking insights from marketing leaders. Register for the price of $499.Register
Integrate has reserved a discounted room block at the beautiful InterContinental Hotel in downtown San Francisco, just a five minute walk to City View at METREON. Reservations must be received no later than September 23, 2019 to secure the discounted event rate of $289.00 plus tax and applicable service charges per night.
After September 23, 2019, the discounted rate is no longer guaranteed. You can request the discounted rate by contacting our rooms coordinator, Jennifer Gabriel, directly at: firstname.lastname@example.org during business hours (PST) for any additional bookings/changes. The group code is IBO.
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