Fewer than half of businesses are informed about GDPR's impact

Considering the consequences of non-compliance (up to €20M/$24M or 4% worldwide annual revenue), this translates to a major problem for B2B marketers.

How can your team ensure its lead gen processes are GDPR-compliant without undermining demand generation performance?

Julian Archer (Sr. Research Director, SiriusDecisions) and Scott Vaughan (CMO, Integrate) have an in-depth conversation about how B2B marketers can:

  • Develop a comprehensive GDPR compliance strategy
  • Put your compliance strategy into action
  • Apply software to support your compliance measures

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