The General Data Privacy Regulation goes into effect on May 25, 2018. It's a new era of data privacy, with implications across every facet of business. There's a ton of information to sort through, and even the most savvy among us have lists of unanswered questions.
While we're not lawyers and we can't provide legal counsel, we are B2B marketers – just like you. Our team has invested hundreds of hours in understanding exactly how GDPR affects marketing efforts and what B2B marketers can do to be prepared.
We're happy to share what we've learned and hope it helps your organization feel prepared to scale demand marketing efforts in a GDPR world.
This 2-page, introductory resource is designed to help guide your team through the changes needed to ensure your B2B marketing processes are GDPR-compliant. Breaking actions down into 5 primary prospect engagement points – web forms, events, 3rd-party lead gen, sales and channel partners – the checklist will help you:
How can marketing teams ensure lead gen processes are GDPR-compliant without undermining demand generation performance?
Julian Archer, Sr. Research Director at SiriusDecisions, explains how B2B marketers can:
This whitepaper guides you through the steps needed to ensure you're prepared:
Don't be caught unprepared. Ready your organization for GDPR today.
The EU's new General Data Privacy Regulation (GDPR) has created waves of uncertainty among B2B marketers working to understand its implications for marketing – and sales – outreach. Watch this webinar to learn how Plex is executing an "all-in" account-based revenue strategy – and why this will make their transition to full GDPR compliance a breeze.
Starting May of 2018, the EU’s General Data Protection Regulation (GDPR) will require wide-sweeping changes to the way marketers and media companies alike generate leads. It’s critical that media companies ensure their own emails, hosted forms and landing pages conform to these consent rules, resulting data is transferred according to specified requirements, and that all these processes are adequately documented.
This resource outlines five steps that will guide you and your media organization on your way to becoming GDPR-compliant.
GDPR isn't just a challenge, it's an opportunity to improve B2B marketing. Explore a few ways GDPR will alter your demand gen funnel for the better.
Learn how Integrate Demand Orchestration software is helping B2B marketing organizations assure and maintain compliance with GDPR so they can scale with confidence.