Incomplete prospect info, duplicate contacts, invalid email addresses, untargeted personas and non-compliant leads – all of these issues plague our systems, waste our time and resources, undermine our program performance and even put our businesses in legal jeopardy.
Struggling to clean your prospect database AFTER it has lost its integrity isn’t good enough in today’s B2B marketing environment. Marketers must be proactive and prevent bad data from contaminating their systems.
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