As a B2B marketer, you’re under pressure to prove the ROI from your demand channels. If you simply aggregate campaign data to demonstrate the value of your marketing efforts in each channel, you get an incomplete picture. Without a holistic view, you don’t know what’s working and what’s not so you could be missing out on opportunities to drive greater value.
Time wasted pulling data and
No clear view of performance
Inability to connect demand campaigns to revenue
Time to Change
B2B marketers believe their ability to measure and analyze marketing performance and impact is poor or needs improvement
Integrate Insights connects the data from all of your top-of-funnel channels to give you a holistic view of your demand generation performance. With rich and real-time insights, you can optimize campaigns to increase the flow of good leads into your pipeline, boost revenue impact, and easily prove marketing ROI.
Analyze data easily
Dashboards powered by built-in data analytics provide immediate insights and support customized views that
you can easily explore for deeper knowledge. This flexibility allows for expanded data sets as your campaign activity increases.
Focus on efficiencies
With insights across demand channels accessible in one place, your team can spend time optimizing campaigns and quickly understand their effectiveness.
Spend budget wisely
Know where your investments are paying off so you can intelligently adjust spend and leverage the highest performing channels and assets.
I love the insights that the dashboard provides! Having the ability to easily see how the leads from my campaigns are coming in with detailed information on each, provides me with the perfect tool to showcase marketing impact.
Senior Marketing Manager of SAP Concur
Engage an Expert
Optimize your marketing strategies and boost ROI.
Learn the value of the customizable Integrate Demand Cloud, which enables B2B marketers to maximize and validate marketing spend even as it increases return.